Let me clear up your confusion and tell you that local SEO is a winning strategy for small businesses. Brands investing in SEO face a dilemma of whether it will be a success for their firm or not. However, SEO should be a long haul because it requires you to be consistent in your efforts to really rank in SERP (Search Engine Results Page).
Think of it like this: every business aspires to acquire more customers and improve its ROI. In the race to win customers, many firms spend a large sum of money on advertising and marketing. But the truth is, blindly investing money in marketing will not get you anywhere. What Indian brands need is to implement local SEO to win local customers and grow their business like never before.
So without further ado, let’s get into it and understand how brands can win against their competitors using local SEO.
How to Implement Local SEO for Small Indian Brands: A Step-by-Step Guide
Step 1: Create a Google Business Profile
After creating a Google business profile, you should ensure that all the business details are filled accurately, including your address, business name, business hours, phone number, as well as services. Add local keywords in the profile to describe your business for the audience and visitors coming to your page. In addition to this, add business photos and respond to all the customer reviews, irrespective of positive or negative.
Step 2: Maintain Consistency in Business Details and Optimise Content with Keywords
You should ensure that all your digital channels have consistent information, meaning the address, business hours, phone number, business name, etc., should be the same across all touch points. You should create a website where you can show relevant content, share keyword-optimised blogs, events, announcements, and guides with the visitors. By including local keywords in your website content, you can improve the website’s rank in SERP by meeting the relevant search intent of the users.
Step 3: Being Consistent in SEO
In the end, maintain consistency in uploading blogs and other content and optimise the website by improving its mobile friendliness so that customers can open it on any mobile device. Top Performance marketing firms are highly experienced in working with local seo. They understand that your content should be optimised in a manner that search engines can understand. Hence, add a local business schema to the website for better readability and crawlability.
To Sum Up
For local SEO, VerveOnlineMarketing, a top performance marketing company in Bangalore, has helped more than 150+ businesses rank in SERP and become visible in the Google pack. It’s helped them acquire more customers and increase their reach to a diverse audience. Sitting back and hoping that customers will come to you is now a long-gone strategy. It’s time to take action and implement digital marketing strategies to let your business or services be seen.
