Businesses today have a lot of exposure to new audiences because they can target customers locally within a set perimeter. For example, if you want to acquire more customers from your area, you can run ads on Google Ads, which lets you target a specific geographic audience. In this blog, let’s discover some crucial points to remember when running local business ads, which will help you optimise the advertisement to reach potential customers.
Geotargeting in Google Ads: Discover Crucial Steps and See What You’re Missing
#1: Set up a Google Business Profile
You cannot run Google Ads without setting up a Google Business Profile first. After creating your business profile, you will need to provide complete business details, such as the name of the business, location, service phone number, address, reviews, etc.
#2: Set Location Radius
Moving forward, Google Ads lets you target customers using location-based targeting. This targeting helps businesses get traction from people within their set radius. You will need to provide the distance up to which you want your ad to be displayed to the customers. Through location-based targeting and effective profile optimisation, you will witness an increase in return on ad spend, lower cost per lead, and overall conversion rate.
#3: SEO Optimise Your Ad Using Relevant Keywords
Your Google business profile must be optimised according to relevant keywords. For example, if you run a dental practice, you can include keywords like “Local dentist”, “Best dentist near me”, “dental practice near me”, etc. Optimising your profile with SEO keywords will filter out all the invalid clicks and save your overall return on ad spend.
#4: Timing Has a Crucial Role
When you choose to run ads is also important because, according to statistics, running ads during business hours gives you a better conversion rate. If you are targeting your local audience, running ads during business hours will give you a better reach. You can customise the timing during which you want your ads to be displayed to the audience.
To Sum Up
Top performance marketing companies in India, like VerveOnlineMarketing, have worked with numerous brands in their 15 years of service. Being an expert in SEO, we cater to multiple industries, be it ecommerce, healthcare, IT, etc. Our marketers and strategists will help you create compelling ads and design creatives that convert. So if you are struggling to grow your customer base and boost sales, VerveOnlineMarketing will have your back!
Reach out now.
