The category pages on an e-commerce website are the bridge between discovering products and purchase. SEO for the category pages helps business owners rank their website on the search engine results page. SERP itself feels like a category page where the AI summary, quick links to the products and Google description pulled from the website show users what they are looking for. The question persists – Do we really need SEO for product category pages? Does it impact the overall ranking and website visibility?
To answer your question directly, implementing the category page SEO can help you build relevance and improve the ranking of your e-commerce website. Let’s dive into this blog to understand how category page SEO will help you immensely in driving traffic from consumers.
Will AI Impact Category Page Ranking in an Ecommerce Website? What Do Top SEO Agencies Say?
What most people don’t understand is that AI doesn’t create data which doesn’t exist. It reestablishes what’s already published. It pulls data from websites with strong semantic structure, content hierarchy, relevant meta tags and description, search intent and other technical SEO factors. These are all important to rank in a good position in the search engine results page (SERP).
According to the top digital marketing and SEO firms in India, category page optimisation is important in websites as it drives significant organic traffic. It is often seen that the category pages outperform the individual product pages on the website in bringing customer traction. It is one of the widely adopted strategies in e-commerce businesses, and hence, treating them as a strategic traffic magnet is your key to success.
You not only focus on including relevant keywords, but you also focus on maintaining a hierarchical structure, proper keyword targeting, longtail keywords inclusion, and creating conversion-focused content. All of these factors are important to rank well in search engine results pages. The relevance and properly informed user intent in your category page content will pull customers to your website and drive more conversions.
A Step-By-Step Guide to Perform SEO for Category Pages of an Ecommerce Website
#1: Structure and Hierarchy of Content
The first point you must take into consideration is making a proper hierarchy in the content using H1, H2 and H3 tags. The content should be segregated into sections for search engines to properly understand its structure. In addition, optimise your images with Alt text so that they can drive traffic to your website when relevant search inquiries come up.
#2: Include Relevant Keywords
Next, you should include necessary keywords and long-tail phrases in your content related to product category pages. The keywords play a crucial role in attracting users to your website.
#3: Include FAQs
You should keep a frequently asked questions section on your website, which lets you answer the most common questions coming from consumers. This section will include non-repetitive questions tailored according to each category page on the website.
#4: Provide Instructions for Safe Care, Styling, etc
You should create sub-sections using H2 & H3 tags in category pages, which have styling tips, instructions for long-term care of the product and special recommendations which raise product awareness among the users.
To Sum Up
Keeping a strong and eye-catching product title is important to attract consumers at a glance. In addition, you should include detailed product descriptions and high-quality product images so that users can discover the most realistic image of the product that drives their decision-making. Including category page SEO for an e-commerce website can help you drive organic traffic. The focus should be on including keywords that align mostly with their transactional and high-intent queries. Implementing category page SEO drives improved visibility, builds customer loyalty, trust, and brand recognition. If you are looking forward to getting more clicks and converting through your e-commerce website, reach out to VerveOnlineMarketing, a leading digital marketing company in India. Our marketers and top SEO specialists will help you drive more conversions by optimising your website according to Google’s SEO guidelines. You can get the best SEO services in Jaipur for your ecommerce website to improve ROI and leave competitors behind!
