Which brands are winning in 2025? No, you don’t have to think of big names; you just have to think of the most viral ad campaign that you remember. It can be a small brand, a big MNC or just a freelancer pulling strings in the world of advertising. The thing is, anyone can create advertisements, but to design and execute a viral ad campaign is entirely something else. Viral ad campaigns are a result of strategic minds, storytelling and choice of platform where you launch it. To create truly shareable content, you need to create a smart ad campaign that hooks viewers from the beginning. Let’s discover what goes into creating a viral and shareable ad campaign.
How to Build a Viral Ad Campaign? Let’s See What Popular Ads Have That You Don’t
#1: Engage Your Audience Emotionally
Your priority in the process of creating a viral ad campaign is to craft an emotional ad design. Your ad should be able to evoke emotions of viewers, be it happiness, thrill, excitement, sad, etc. If you look forward to creating viral content that is shareable on social media channels, you should not simply share facts; you should share feelings with the viewers. The feeling should be strong enough so that people would want to pass it along to their friends, family and colleagues. By creating emotionally driven content, you will be able to make the audience feel personally connected with the ad. If the ad doesn’t trigger an emotional response in viewers, it will not be shareable and just another ad on social media. For example, do you see the push notifications and social media ads by Zomato? They have a quirk in their messaging which resonates with a lot of people.
#2: Blend the Cultural Elements
What is the most common thing you noticed in the viral ad campaigns? The viral ad campaigns are leveraging the cultural moments, conversations and trends which are already happening on social media and other platforms. Be it a global event or the trending memes, social movements or the trending challenge, shareable content means providing relatability, relevance, and a seat at the table where discussions could happen.
The ongoing fitness and healthy lifestyle wave on social media is on everybody’s Instagram feed. By leveraging this trend, The Whole Truth, a fitness product brand, launched its marketing campaign using a popular Bollywood song to tell people what goes inside their whey protein. They tell their ingredient list in the most fun and eye-catching manner. Such campaigns are not only listening to the culture, but they are also adapting in real time by monitoring popular trends.
#3: Sharing Should be Effortless
Apart from creating a compelling ad campaign, you need to make it shareable on social media. The users have a very short attention span on social media; to grab their attention in just a few seconds, your ad campaign should begin with a strong hook and be extremely platform-friendly. Creating short-form videos from your ad campaign can help you increase social engagement, as social media users can share them easily among friends and drive traffic towards your campaign. The short videos can be used for YouTube shorts, Instagram reels and TikTok. Create interactive videos and enable mixing so that the audience can participate in the trend and give it their personal spin. It will not only drive more traffic towards your ad campaign, but it will also boost engagement from unknown users on the social media platform.
Final Thoughts
Your viral ad campaign should evoke emotions in users. They should have a strong memorability of the ad that will ultimately improve brand recognition and drive more traffic towards your ad campaign. Creating something bold and beautiful needs to ride on the wave of trending topics, which everybody already knows about through memes, viral clips, etc. Leveraging existing cultural conversation can help you create a compelling derivative in your ad campaign. To create a tailored ad campaign strategy for your business, you should reach out to VerveOnlineMarketing, one of the best digital marketing company in Jaipur. Our marketers will be thrilled to help you create viral campaigns for social media to catch viewers’ attention and drive traffic to your brand’s website.
