Instagram is one of the most versatile and visual-first social media platforms, which businesses are leveraging to run social media campaigns. The success of ads on Instagram has been prominent in the past few years. Instagram has gained a lot of attention in the paid advertising domain. If you have an established brand or a start-up, you must learn how to create high-converting marketing campaigns on Instagram to make a mark in the rapidly changing competitive marketplace.
To get the best out of Instagram’s ad features, you need a robust marketing strategy that emphasises creating high-converting Instagram ads that consequently result in improved brand visibility and more conversions and leads. In this blog, we will discover the step-by-step process to scale the marketing campaigns using the Instagram ads feature.
Why Instagram Ads? How Do They Help With Brand Visibility?
For running comprehensive ad campaigns on Instagram, Facebook, and other Meta properties, you should use Meta Ads Manager, which is a go-to platform to create and manage versatile ad campaigns. Embedded with a wide range of marketing tools, Meta Ads Manager offers streamlined campaign setup, improved ad performance and insightful analytics that can help you track the growth of your ad campaigns.
Being a business owner aiming to achieve predictable growth for your business and reduce customer acquisition cost, you must learn and understand Meta Ads Manager to run versatile ad campaigns. You can set up your ad using Meta Ads Manager, which will run on all Meta platforms, including Instagram and Facebook. You can track the performance of your ad campaigns by looking at the detailed insights related to conversion rate, cost per customer acquisition, targeting, etc.
For better targeting and outcomes, you should optimise the ad campaigns using AI-powered tools, but first, let’s create a strong ad strategy for your business, which you can run on Instagram to achieve measurable results.
Step-by-Step Process to Run Ads on Instagram
You can run ads on Instagram using two ways, one of which is “boost post” and the second is by using “Meta Ads Manager”. Boosting the Instagram ad is fairly simple, but it does not provide as much effective ad control as the Meta Ads Manager. However, let’s look at what each process entails.
Option 1: Boost Post
- You will see the boost post option on the Instagram post, where all you have to do is click on it.
- After this step, you will find a list of purposes that you should select. For example, do you want the audience to come visit your profile, message you directly or visit your website? If you are an e-commerce brand, choosing “visit your website” can be beneficial as it will redirect the users directly to the e-commerce platform.
- After this step, you will need to select the target audience. Instagram also gives you an automated suggested audience option so that you can reach similar people to your followers.
- Alternatively, you can provide tailored audience demographics, including age, interests, gender, and location. Based on these demographics, Instagram redirects your ad to certain individuals who match your audience demographic preferences.
- The next step is to choose the daily ad budget, where a minimum amount is set by Instagram. You will get the approximate number of the audience which you can reach through the ad on your set budget.
- After deciding on the budget, you will have to decide on the duration of the ad. The benefit of choosing the “boost post” option to run ads is that you will not need an account on Meta Ads Manager. This process is highly cost-effective, simple, and quick.
- If you have budget limitations, boosting the post manually on Instagram is one of the most cost-effective methods. However, it is limited in refined targeting options which you will get on Meta Ads Manager.
Option 2: Meta Ads Manager
Now the process for running ads is similar on Meta Ads Manager. You just have the benefit of viewing customised reports and accessing the data integration feature. You can use the data coming from your website on Meta Ads Manager to learn about your audience preferences and improve your targeting.
To Sum Up
You can run different forms of ads on Instagram, some of which include in-feed Instagram ads, Instagram story ads and Instagram reel ads. The ads show a link to users which can redirect them to designated websites where they can browse your brand’s products and check your services. You will not have to be dependent on the algorithm of Instagram to reach your target customers. You can set parameters and targeting standards based on which your ad will be shown to the relevant audience, as per your preference. To create a custom marketing campaign for your brand, you can reach out to VerveOnlineMarketing, a leading performance marketing company in India. They can assist you in creating tailored campaigns which can boost your brand awareness and visibility through compelling ad campaigns on Meta.
