Among many use cases of ChatGPT, did you know its most prominent use is in creating ad creatives? ChatGPT is a widely popular application area of artificial intelligence (AI) that is a large language model (LLM). It’s a conversational tool that uses Natural Language Processing techniques to create human-like responses.
Developers train ChatGPT model on massive datasets through which it can effectively understand what you are trying to say. It can understand your intent and respond to human-like language. Did you ever give a prompt to ChatGPT in a mix of multiple languages? We encourage you to try once so that you can understand what human-like language actually means.
If you use a mix of English and Hindi words and ask questions to ChatGPT, it will respond in a human language using the same patterns and the mix of multiple languages in which the question is asked. ChatGPT smartly understands human intent and learns from your patterns and behaviours. It can offer contextually relevant responses as it uses natural language processing to understand, evaluate and generate human-like conversations.
Now, what if we told you that you can generate engaging ad creatives from ChatGPT by giving instructions and reference images? Yes, you heard that right. ChatGPT effectively generates images and videos based on human prompts and references.
In this blog, we will understand how ChatGPT is affecting the operational efficiency of digital marketing firms. In addition, we will look at multiple ways you can generate ad creatives from ChatGPT. Let’s dive right in!
Why use ChatGPT for Ad Creatives?
Many digital marketing agencies struggle with the challenges of a limited workforce. They find it difficult to generate attractive and interesting ad creatives for paid ad campaigns and social media advertisements. So, how should you choose a digital marketing agency that will fit your needs?
With the introduction of the ChatGPT tool, business owners, ad specialists, digital marketers, as well as freelancers now have a platform where they can generate ad creatives for free.
ChatGPT is an AI platform that offers seamless image generation, video generation, content generation, content refinement, etc, based on the text prompts. The advanced model of OpenAI, which is ChatGPT 4.0, uses an advanced image generation model. Using the advanced image generation model, ChatGPT can convert your text prompt into high-quality and relevant images, which you can download and use in advertisements.
The companies that do not have in-house graphic designers and ad specialists have a versatile tool at their disposal, which is ChatGPT. Compelling ad creatives are not only important to attract and engage users, but they also help in building your brand image and reputation. Based on the attractiveness of ads, people recognise your brand. Hence, failing to deliver creative ads can hurt your business image.
Generating compelling ad creatives will help you grab eyeballs from users. Be it a Google display ad, a Facebook carousel or an Instagram post, you can generate ad creatives for any platform from ChatGPT. It’s important that businesses focus on generating compelling ad creatives as it will help them increase conversions, lower cost per click rate, boost click-through rate and build brand awareness. But how does ChatGPT understand what it’s supposed to deliver? Let’s understand how!
Let’s see how ChatGPT understand prompts to generate ad creatives
Step 1: Mention the Platform
The first step of generating ad creatives from ChatGPT requires you to mention where the ad will be published. You should mention the platform and the form of ad media, be it a YouTube thumbnail, Google’s display banner, or an Instagram story. For example, I need an Instagram carousel ad for a clothing brand. My product is a yellow cotton kurta. Through this, ChatGPT will understand the size and dimensions of the ad.
Step 2: Define your product or service
The next step is to clearly define what the advertisement will offer so that ChatGPT can generate relevant images. For example, I want a small girl wearing a yellow coloured cotton Kurta in the image with a homey background.
Step 3: Theme and Visual Style
The next step is to indicate the theme and visual style of the ad. If you are looking to add a playful vibe, you should instruct ChatGPT clearly about the minimalistic, modern or retro look you’re going for.
Step 4: Background and Visual Elements in Ad
The next step is to provide a prompt about where your primary product will be shown in the ad. Here, you will give instructions about the background of the product. In addition, you can mention the visual elements you want in the ad creative, like props, to make the ad more engaging and appealing.
To Sum Up
With ChatGPT generating images, videos, and even advertising materials, are designers completely dispensable? Our answer is No!
Designers can spend hours tweaking ChatGPT ad designs and generate original ideas for creating personalised advertisements. The brains behind generating the ChatGPT prompt are important. We are in no way implying that designers and specialists are obsolete. Performance marketing companies like VerveOnlineMarketing have skilled ad specialists and designers who create ads for businesses and brands to help them boost conversions and click-through rates. They can create compelling prompts to generate ad creatives from ChatGPT while also making advertisements from scratch. Either way, they are fully equipped and talented in meeting industry demands by generating creative ads. VerveOnlineMarketing is the best digital marketing company in Mumbai, offering marketing services to businesses.
