AI is not far behind in the field of marketing. Did you know that over 90% marketers use AI to optimise content, brainstorm content ideas, automate tasks and devise social media strategy? AI is bridging the gap in the digital marketing space, where experts and marketers can now visualise how effective their ideas will be. Among many AI uses, content optimisation and brainstorming are still among its top applications.
In this article, we will see which AI tools are transforming the digital marketing landscape. Let’s look at the best AI tools for marketing in 2025.
Top AI Tools in Marketing
#1: ChatGPT
One of the prominent AI tools is ChatGPT, which is developed by OpenAI. ChatGPT is a large language model that uses natural language processing. Many performance marketing companies and marketers use ChatGPT for creating content. You can use ChatGPT for creating copies for advertisements or simply communicating with customers.
AI can bring a new level of efficiency in digital marketing agencies to create appealing and engaging marketing materials. ChatGPT is ideal for creating human-like text, which you can use in ad copies, emails, blogs, articles, etc. The conversational AI capability is an excellent option for businesses to create content at a large scale.
#2: Jasper AI
The second AI tool marketers use immensely is Jasper AI. Jasper AI is prominently recognised as a writing assistant for content creators and marketing teams. Jasper AI delivers high-quality marketing and advertisement copies which help companies stand out from the competitors in the market. Jasper AI offers effective SEO optimisation, built-in plagiarism detection and AI-driven copywriting.
Performance marketing agencies can align their brand voice with the marketing materials generated using Jasper AI. Jasper AI is highly suitable for brand messaging, product descriptions and content marketing, without which the marketing strategy for any company is incomplete.
#3: Canva
The third AI-powered tool is Canva, which is prominently changing the design and creativity standards in the field of marketing. It is because with a vast library of templates, icons and images, Canva is highly suitable to create content, ad copies and brand materials.
Canva is your go-to tool to create a variety of marketing materials, be it social media posts, presentations, ad copies, and marketing videos etc.
#4: ActiveCampaign
ActiveCampaign is an AI tool that offers enhanced engagement from customers and boosts conversions for a brand. It is an email marketing platform which is driven by AI, through which marketers and marketing experts can automate data-driven decision-making.
Some of the crucial features in the ActiveCampaign AI platform include dynamic email personalisation, advanced augmentation, and sending predictive emails. Performance marketing companies can integrate the ActiveCampaign AI tool into their existing workflow. You can encourage customers to make the purchase decision by creating the right messaging at the right moment using the ActiveCampaign tool.
#5: Brandwatch
Do you know that we will have tailored AI platforms and tools to handle social media platforms?
Digital marketing companies can monitor their social media and check analytics using the Brandwatch AI tool. It helps companies keep track of how customers are talking about them online. By getting real-time AI insights, performance marketing companies can adjust the brand messages, their reputation, and create personalised responses to send to customers using AI. The primary features of Brandwatch include trend tracking, sentiment analysis, social listening, and allowing businesses to see what customers are liking or disliking about them.
Social media agencies and brands can track customer sentiments online and see how their products are perceived across various platforms. Brandwatch allows you to keep an eye on your competitors while also refining your social media strategy. You can always be one step ahead of your competitors by learning what customers say about you online.
To Sum Up
AI tools in marketing are gaining prominence in the market because AI algorithms are well equipped to provide reach, efficiency, data-driven decision-making, cost savings, better customer experience and analytics power to the brands and agencies. We are sitting at the dawn of AI, where the technology is only upgrading to include more features and capabilities that brands can use effortlessly.
Many AI tools offer a freemium model that allows users to access features for free, such as ChatGPT. Performance marketing agencies can learn more deeply about particular AI tools and leverage their features and capabilities to enhance brand reputation and improve conversions. Performance Marketing companies are using AI for advertising by using tools like HubSpot, The Trade Desk, Amazon Demand-Side platform, etc.
More uses of artificial intelligence tools in marketing include generating content for social media and marketing funnel, automated data management, generating VoiceOver, providing life-like narrations in videos, data-driven decision making, personalised email marketing and executing multichannel personalised marketing campaigns. If your brand needs better content strategy and advertising support, you can contact our marketers at VerveOnlineMarketing, a leading performance marketing company in India.
