Social media is a platform where individuals, brands, businesses, and communities connect by viewing each other’s content, engaging with posts, reels, videos, and different types of shared content. Over the years, the number of active internet users in India surpassed 800 million in 2025, according to a Statista report. The social media channels include Instagram, Facebook, LinkedIn, YouTube, X (formerly Twitter), and WhatsApp, which are widely used in India both by individuals and businesses.
With the rise in the number of social media users, it paves the way for businesses to reach their audience worldwide, driving engagement, visibility, and overall business growth. A prominent social media marketing company in India, VerveOnlineMarketing, helps brands establish a social media presence with authentic content to support organic growth. Let’s first understand how individuals, brands, or businesses can grow organically on social media, which in turn improves their visibility, drives engagement, and facilitates business growth.
What does it mean by ‘Organic Growth’ on Social Media
Organic growth of social media is referred to as the natural growth in the number of followers and engagement (in terms of views, likes, comments, shares, and direct messages). In the world of social media marketing, organic means “authentic”. The organic social media growth does not require any paid promotions, ads, or budgets to improve engagement and visibility. But how do brands improve their visibility and awareness among social media users without spending anything on ads? This is where one needs to understand how to grow social media organically, more so to develop a loyal following base.
The brands establish trust with their customers by posting authentic content regularly on social media that resonates with an audience. Apart from regularly showing up on social channels to post authentic content, here are 10 different strategies to improve organic growth on social media.
10 tips to improve organic growth on social media
Social media growth is possible by two means: Organic vs Paid, but choosing one out of two does not necessarily eliminate the need for the other. Let’s understand them for what they do to you in terms of reaching your audience.
The organic growth of social media gives you authentic connections with people who resonate with your posted content and long-term trust with the audience. However, the paid growth includes targeted campaigns and ads run on social media to reach a wider audience in anticipation of increasing awareness of the brand among new users. Here are 10 tips to improve organic growth on social media without any ad budget or hefty spends:
1. Show your brand
It is important that you update your social media profile by adding a brand logo/your profile picture, which can be viewed easily by users. The social media profile should have a bio showing your story, brand image, and description. The users should be able to get the idea that the profile they are engaging with is genuine and trustworthy.
In addition to that, there can be traceable links placed in the bio of your social media profile that redirect users to your brand/product. It is considered good practice to show genuineness on social media, especially to the new audience landing on your profile.
2. Knowing your audience
It is necessary that you gather information on your targeted audience on social media. For example, if your business provides a women’s clothing line, you should decide who you are targeting based on their gender, age, and preferences. To know this, review similar networks and accounts on social media where you can locate your target audience, based on which you can curate the content that resonates with this audience.
3. Quality of the content
The content on the social media profile should be posted that highlight the brand’s mission, core values, products/services, etc. The posted content should be authentic, meaningful, and delivered in a way that appeals to the targeted audience on social media. It is crucial to foster a long-term relationship with the followers/viewers. For this, share your success stories, struggles, behind-the-scenes, or anything related to the brand with which your customers can relate.
In addition to that, consistency is key. Posting regularly on social media serves your customer right, as they get informed more deeply about your brand/business/self.
4. Audience engagement is key
Showing your audience that you are reading and listening to everything is key. What drives engagement is the comment you leave on their feedback or review, liking something they shared related to your brand, or replying to their feedback/reviews/messages.
For example, brands like Zomato take audience engagement too seriously, where they are always on top in addressing customer reviews and concerns shared over any social media channel.
5. Including authentic UGC (User Generated Content)
The user-generated content presents an opportunity to foster meaningful connections with the followers. This content includes any form of videos, texts, images, reels, or reviews that are created by users instead of the brand itself.
Sharing user-generated content on social media helps users connect with the brand through others’ stories and experiences. Choosing the right form of content to post on social media is what drives organic growth. User-generated content also impacts performance marketing by increasing trust, authenticity, and engagement.
With VerveOnlineMarketing, a performance marketing company in India, ensure your organic growth on social media to promote your brand’s services/products alongside measurable results. It is made possible through innovative performance marketing initiatives.
6. Embedding Keywords in Social Media Posts
For the organic growth of social media, it is necessary that you understand the importance of keyword integration within the posts. It can be viewed as the SEO of social media platforms, where you can embed relevant keywords within the video descriptions, bios, and captions naturally. Searchability for users becomes easy for your posted content, and you are more likely to be visible in the crowded space of social media.
7. Cut overreliance on AI tools
Artificial intelligence (AI) is changing the way businesses show creativity. It is true that AI-generated content, be it in text form, videos, or reels, shows promise of creativity, but it’s important to add a human touch to the content you post on social media. AI-generated content limits the creativity and genuineness desired by users from brands.
AI can be leveraged to monitor performance, check insights, and brainstorm ideas to create content. Overreliance on AI tools for social media content limits authenticity, engagement, and creativity.
8. Balance your content (Informational, entertaining, and educational vs promotional)
The audience connected with you over social media platforms has an idea of what you do, sell, or promote. In order to keep connecting with new audiences, follow the 80-20 rule, which still works in 2025. It means that 80% of the content posted on social media should come under the category of informational, educational, and entertaining, while 20% should account for promotional content.
The purpose of the content should fall into one of the categories, with the promise to improve engagement with customers. In addition to it, brands can leverage the features like online polls, behind the curtains sneak peeks, ask a question, etc, to drive engagement with their existing followers.
9. Track KPIs (Key performance indicators)
The follower growth is not the only metric now that determines if your social media has organic growth. The organic growth can now be measured in terms of increased engagement rate (%) and an increase in reach (%). It is important to track your organic growth with this set of performance metrics. VerveOnlineMarketing is a performance marketing company in India that highlights how KPIs not only give you insight into how overall views and engagement are different from the previous month, but also help in tracking individual post performance.
The insights from these KPIs allow individuals, brands, and businesses to improve their social media strategy. You can locate the posts getting less engagement, fewer views, and attention from viewers. It gives an idea of what kind of content your audience likes and engages with.
10. Understanding and applying social media trends
Over the years, we have seen a variance in the type of content posted on social media. For example, the trends identified on Instagram reveal that short-form videos have the potential to reach a wider audience. With the rising number of users in India, a lot of content gets posted on social channels every minute of the day.
To stand out and catch the attention of your targeted audience, engage more with short-form videos taking less than 3 minutes. These videos are created in the form of Instagram reels and YouTube shorts. The motive of different forms of content posted on social media is to engage the audience. To do it, the posted content can be educational, promotional, or entertaining to drive engagement from viewers. Apart from videos, another form of content on social media includes polls, live streams, long-form videos, influencer collaborations, etc. Read more about trending content types on social media platforms to drive organic growth here.
Growth in business through social media: Case examples of firms in India
There are prominent brands that are on the bandwagon of social media to reach potential customers and thrive in their digital presence. Let’s take a look at how companies like Zomato and Bewakoof have left their mark on social media to reach their audience organically.
How does Zomato leverage Facebook, Instagram, and X?
Social media played a vital role in the growth of Zomato in India. By using humor and wit in its content, Zomato established a very loyal customer base on its social media platforms. Audience building is a long-term process that requires consistency. Zomato highlights the way social media improves brand visibility and drives engagement to win customers’ trust.
What is Zomato doing to drive engagement on social media?
Zomato leveraged different forms of marketing in its mission to acquire a loyal customer base. For instance, Zomato reaches its customers through targeted text marketing, online campaigns, influencer marketing, and sharing user-generated content on social media. Zomato keeps an unconventional and humorous tone in its messages and shared content on social media that stands out to its customers, as also revealed by the company in their blog.
What is the outcome for Zomato in terms of growth on Social Media?
Using a set of digital marketing strategies, Zomato improved its online presence and drove user engagement that helped the brand grow. With over 1 million followers on Instagram, Zomato shows proactiveness in responding to customer complaints, queries, and feedback while keeping it light and fun. This approach of Zomato is lauded by customers as it demonstrates that the company takes accountability for its actions. As a result of this, customer trust is strengthened, and Zomato gets organic follower growth.
(Source: Komal Singh, 2023, Retrieved from Medium)
Examples of small and medium businesses that leverage social media
Other examples like Underneat, Souledstore, and Bewakoof are also there, which highlight how social media alone has the potential to enhance visibility among consumers.
Considering the case of Souledstore, which is an apparel bootstrapped brand, has a follower base of nearly 2 million on Instagram. This apparel brand has acquired organic growth with relatable and quirky content that suits the likes of Gen Z and Millennials, who are its target audience. With additional efforts of performance marketing, social media marketing, social media optimisation, and paid marketing, the businesses can reach their target audience more effectively and feasibly.
Last thoughts
Just like brands and businesses, customers also seek value. With changing customer preferences and purchasing trends, customers look for brands that provide a holistic value proposition. Brands can deliver value by keeping a strong social media presence, driving engagement with audiences, and improving their visibility through different forms of content.
Unlike paid advertisements, organic growth aims to attract audiences naturally, which is possible by adopting a value-driven approach to gain trustworthy followers. Among many firms, VerveOnlineMarketing, a social media marketing company in India, stands out by offering data-driven solutions to its customers, helping them improve their brand image and growth through social media.
Frequently Asked Questions
1. How to improve previously posted content showing less engagement on social media?
Since you cannot edit the image or video after uploading it, review whether the selected underperforming post adds value in any way. If it adds value and delivers something useful, you can rewrite the description, add necessary keywords, and re-upload after editing. VerveOnlineMarketing is a social media marketing company in India supporting crucial social media management with their services of social media optimisation (SMO), performance marketing, and paid advertising, among others.
2. Why does the uploaded content not perform well on social media, even when it is done creatively?
There can be various reasons why your posted content does not perform well on social media. To improve the post reach on social media, ensure that you understand the audience. Creativity alone is not enough to make the post perform well; ensure that it is delivering value and is relatable for the target audience. The digital marketing experts at VerveOnlineMarketing, a social media marketing company in India, are skilled in improving brand recognition and building brand awareness by bringing authenticity to the posted content. It helps you reach your target goal of acquiring organic growth.
3. How to improve social media presence and engagement for an existing brand?
To improve social media presence and engagement, ensure that you post consistently. Focus on delivering quality content where the audience can take an interest and engage with the post. Social media is a platform where you showcase your brand and its overall personality. Posting content that is engaging and relatable for your audience will help boost visibility. VerveOnlineMarketing is a performance marketing company in India that aims to deliver measurable results that drive success when it comes to your social media goals.
4. Why do my efforts on social media not give the expected results? How do I learn what I am doing wrong?
If your goal is to acquire organic traffic on your social media platform, but all recommended practices lead to the same result. Experts at VerveOnlineMarketing, a performance marketing company in India, highlight a set of factors that leave a gap in your social media strategy and overall outcome. These factors include a mismatch between audience preference and posted content, the time at which you schedule your posts, inconsistent posting, and lack of engagement. Learn what you are doing wrong by taking an expert opinion from our team at VerveOnlineMarketing.
