Having a well-designed and informative brand website is common for every modern-day business. Not only that, but also getting thousands of visitors and traffic on the website is not a big deal for them with the help of an experienced content writing agency.
But is simply getting traffic to your website enough? Many of the users might answer “yes”, but they must consider that they are missing an important point, which is “Conversion”. Is your traffic and conversion ratio well-balanced?
Again, do such metrics even matter?
Yes, let’s have a general discussion. If you have a website and are investing in its development and maintenance, then the least that you can expect is getting returns out of it. Such returns can be in the form of qualified/valuable leads in the case of a service-based business or a product sale. If you agree on this part, then you should proceed ahead and discuss in detail how you can optimise your SEO strategy for better conversions and improvements.
Why This Happens?
Till now, you might have understood that simply getting traffic on your website is not enough. So, why does this happen? If you are getting traffic, then why not able to convert them?
Irrelevancy
The most common aspect is the irrelevancy. The traffic redirecting to your website is not relevant and is not able to associate with the content/product/service available on your website. In such a case, the user might arrive on your website and stay there looking for relevancy, but they can’t be converted. Such can happen when you are a brand offering commercial equipment which is meant for B2B usage, but your website content or blogs are targeting home equipment users or the B2C audience. Hence, in such a scenario, you might get a boost in the number of visitors, but you will not be able to convert them.
Confusing Navigation
Another issue that led towards a disbalance between traffic and conversion is the confusing navigation of the website. It is quite possible that a user landed on your website with the intent to place an order or a service request. But your website has confusing navigation and unclear CTA, which might not allow the user to proceed or finalise his/her request. Hence, again in such a scenario, the user will be dropped.
Lacking Brand Trust
Further, a key reason why your sales are not resonating with your traffic is the lack of brand trust or website authority. It indicates that your potential customers are not feeling safe when reaching out to your platform or are lacking a trust factor, which is keeping them away from placing an order or service request.
Poor User Experience
A reason for poor conversions or low sales can be a poor or ineffective user experience. Such can be due to slow-loading, unoptimised page layouts, misleading product images, and more. Apart from this, several other factors can exist that impact the user experience, such as the payment options, checkout options, and lack of resources that can justify or define brand authority.
How SEO Can Help?
The solution to such an issue and to retain a balance between your website traffic and sales is through a restructured SEO strategy by a reputed SEO company in India. The experts can make the necessary optimisations and changes to your SEO strategy that can help you get better conversions.
Redefining Keyword Strategy
If you are getting traffic on your website, but it is irrelevant, then there is a high chance that you are targeting the wrong keywords. Hence, the primary move by an experienced SEO agency is to redefine your keyword strategy and look for keywords that primarily align with your audience. Accordingly, defining semantic keywords, creating keyword clusters, and preparing a keyword strategy.
Focusing on User Intent
Further, to boost conversions, it is important to understand the user intent or pain points, and based on such, the content and SEO strategy need to be developed. Whether you are selling a product or a service, you need to highlight how the product or service is going to benefit the user. Such helps keep the user/audience engaged and improves your brand conversions. For instance, if you are selling natural food products, then you can target intent such as “Organic”, “Pure”, “Free from chemicals,” and more.
Optimising Product Page and Website
Partnering with an SEO expert at the best SEO company in Jaipur or your city can help you get your website optimised. Such a process includes optimising website images, ensuring content relevancy, checking website load speed, optimising the checkout process, and optimising the brand’s website for diverse digital platforms.
Working on Website Trust & Reliability
The audiences look for some common aspects before deciding whether to trust a website or not. Such includes the information correctness, safe and easy checkout, product reviews, brand testimonials, and more. Hence, partnering with an SEO expert can help you add such trust elements to your website. They can recommend to you key changes that need to be made to the website, such as adding an SSL certificate, incorporating a reliable checkout option, adding product reviews, highlighting the brand testimonials, customer experience,s and more.
Creating Engaging Content
The experienced content writers and creators at the best SEO company in India can help create content pieces that are engaging and relevant to your targeted audiences. Such engaging content pieces can further help retain and convert the audience. These engaging and optimised content pieces ensure that the website has relevant information, properly defined sections, and content addressing customer requirements and pain points. Also, the content offered by these experts can help create a sense of urgency, which can further push sales.
Conclusion
So, now if you are facing the issue, then you know what to do. If you are looking for an experienced SEO company in Jaipur, then you can reach out to SEO experts at VerveOnlineMarketing. It is a reputed SEO agency in India, helping brands leverage their websites and digital platforms to generate sales and revenue. The SEO experts can help create a detailed SEO strategy for your brand that can help direct relevant audiences to your website. Not only the redirection, but also the SEO experts can assist you in optimising your website as per the SEO requirements and ensuring that you are getting the traffic that can be converted.
VerveOnlineMarketing is a performance marketing company in India, offering its clients a range of digital solutions, including SEO, PPC, SMO, and other digital marketing solutions. Have any other requirements related to your brand’s digital positioning? Reach out to our experts and get all your doubts resolved.
FAQs
Why am I not able to get sales despite high clicks?
Your brand’s website might have many clicks and visitors, but still, you might have low sales. Such can be due to poor product-market fit, an unoptimised website, no relevancy in content and service/product offering, and more. Hence, you need to get a detailed website audit done, identify such poor-performing areas, and accordingly, the improvements need to be made.
How SEO will help me get more sales?
SEO helps optimise your website and ensure that it is aligned with your brand and market goals. Such an optimisation can further lead towards an improvement in relevant traffic on your website, better interactions, and hence conversions. Such aspects all along can lead to more sales for the brand.
How Can I Improve The Conversion Rate For My Website?
If you are looking to boost your conversion rate, then a considerable approach can be to connect with an experienced SEO company in India. Experienced SEO professionals can help you redesign your website’s SEO strategy, which can help you engage, retain, and convert audiences.
Why Is My Website Not Visible On Google?
If your website is live, but still not visible on Google, then it is possible that several basic optimisations have not been performed correctly. It might be live at your end, but several barriers might exist that are stopping Google bots from reviewing and ranking your website. You can further get detailed information on the topic by reading this detailed blog: Why Your Website Isn’t Ranking on Google (And What to Do About It)
What Is A Standard or Minimum Conversion Rate That Any Brand’s Website Should Have?
There are no such standards, and all these vary as per the market segments. However, for an e-commerce brand, it is expected that the brand should have a conversion rate of approximately. 2.5-5% so that they can justify their marketing efforts and investments. You can further reach out to experienced marketers at VerveOnlineMarketing, who can help you explore and understand in detail the conversion rates and sales growth tactics.
