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Ever seen a business that isn’t doing any kind of marketing and yet their sales are off the roof? It’s rarely possible. Marketing is a boon for every industry, no matter the size and scale of your business. But setting realistic marketing budgets for your
Have you ever heard the story of a rabbit and a tortoise? That’s performance marketing and growth marketing for you. Growth marketing is a slow and steady process that leads to long-term, sustainable business growth. Performance marketing, on the other hand, captures a quick sale
Are you chasing vanity metrics like views, likes, and comments on your ads and social campaigns that don’t actually lead to conversion? Vanity metrics do not provide anything meaningful in return, such as leads and conversions. In performance marketing, there are several data points which
