How do you know it’s bad advice when it comes to marketing? You don’t easily, not without research and blogs like this. As soon as the new technology and tools start rolling in, which shape the world of marketing, people have numerous suggestions to make. Even without significant experience in the marketing industry, they have ideas and suggestions that are not based on facts.
So much so, these lies have been circulated so much on the internet that small and medium-sized agencies begin to believe them. Hence, in this blog, we will bust some myths that many agencies tell you about marketing. These are plain lies which do not have any backing evidence.
Let’s Explore the Misleading Marketing Claims Made by Agencies
Myth #1: SEO is Dead in 2025
Many agencies claiming that SEO is dead is the biggest myth of marketing in 2025. Google has launched a generative AI search feature in which users can read the summary and find the overview of their search topic. Hence, many agencies consider it as the reason for not writing blogs or articles, as there is no point anymore after AI. However, in 2025, a strong SEO strategy is what a digital marketing company needs if it wants to attract viewers to its brand and drive organic growth.
SEO is not going anywhere because when generative AI writes summaries and gives responses to users, it takes reference from the published websites and derives content from relevant articles and blogs. Hence, without clearly optimising your article for generative AI search and following the SEO guidelines by Google, you are missing out on major marketing opportunities.
Myth #2: If your product is great, it will sell itself
One of the biggest myths in the marketing industry is that if a product is great, it will sell itself.
However, the buzz about your product will not travel fast, even with a great product, if you put zero effort into marketing. Without properly creating buzz for your product through marketing and targeting the audience based on their interests, behaviour and purchase history, you are not creating recognisability in customers’ minds.
So, a great product doesn’t sell on its own. You need to implement strategies like performance marketing, SEO, and social media marketing to drive conversions and enhance awareness about your ‘great” product.
Myth #3: Marketing Generates Immediate ROI
One of the myths in the marketing industry is that marketing generates immediate return on investment, but how can it be true? Given every brand needs time to improve brand awareness, meet customer demands and convert customers by taking them through the purchase journey.
Let’s look at it practically. If you created a marketing campaign today for your product, it will drive customers through the stages of awareness, consideration and then conversion. Not many customers are coming to your website to buy the product. Some are there because of your intriguing marketing campaign, while some are just browsing to see the products.
An effective marketing campaign will drive results and even measurable results through performance marketing, but it will take some time. Your marketing efforts should be consistent towards your brand so that you can drive brand awareness about your products and lead customers to the conversion stage of the marketing funnel.
To Sum Up
Even after learning about the marketing myths that most digital marketing agencies tell you, you should be able to distinguish between what is actually true and what is not. You can look at the data-driven measurable results of your marketing efforts by implementing performance marketing for your brand. You should leverage automated platforms to understand audience preferences and behaviours through which you can smartly target them to drive more conversions.
A strong SEO strategy can drive organic growth for your website and lead to more conversions. Hence, by running targeted campaigns, implementing a strong SEO strategy, performing social media marketing and segmenting the audience according to their engagement and purchase history, you can improve brand awareness and overall growth. You can leverage the digital marketing services offered by VerveOnlineMarketing, a top performance marketing agency in India. Our strategists and marketers can help you create a tailored marketing strategy that will lead to improved brand performance.
