Unlimited Greens
The journey of Unlimited Greens started with the motive of growing the ecosystem for greens everywhere. With this mindset, the brand entices the idea of pep inside the people for their green journey and connection to nature. People living in urban areas are disconnected from nature. The unlimited greens provide them with an exhilarating journey to find peace and connection with nature.
The brand contains more than 1k+ varieties of plants including pots, planters, seedlings, gardening tools, and accessories. Find real-time updates to track the easy dispatching of eco-friendly plant products and sealed packaging. Ask any expert for preparation for planting them into your house.
Challenges:
The first level of challenge which the brand faced was promoting people’s mindset in investing in the plants. Create awareness about the plant, garden accessories, and its use case.
Consumers are curious about the plants and where to use them. People are less interested in buying plants than in feeding seeds from a cheap source. The challenge with the brand is to enlighten their brand importance to people and encourage them for planting.
Strategy:
The strategy implemented is to improve brand awareness and produce the habit of growing plants and connecting to nature. But as in the existing market, less percentage of people are aware of buying plants from digital platforms.
In the online world, where everything is online, why not plant nursery online stores? The strategy builds to aware people of the necessity of being connected to nature via major resources like video channels.
1
Online plant buying delivers fresh plants at home and makes them fresh before delivering them.
2
Lack of knowledge of new plant diseases. Use an expert care tip to aware people of plants.
3
The brand is previously unable to figure out how to engage customers to the platform who are less aware of it.
4
Increase the sales, brand awareness, and conversation rate.
Implementation:
The brand Unlimited Greens connected with the VOM, for improvising the performance of their brand. The VOM utilizes its expert opinion from the beginning and understands how to improve the performance of the nursery brand.
- Increase the add-to-cart value, ATC
- Reduce the cost per acquisition of the brand while increasing the ROAS.
- Introducing expert tips about plants and their disease and awareness has utilized a lot of the cash burn. Reduce the cash burn for average orders.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
The over-the-top results we have achieved in the few weeks after successful implementation are as follows:
1
With the VOM the brand has increased its sales percentage by 200.
2
Now the digital platform is able to track the performance of Unlimited Greens. Such that the brand is able to achieve an insight of increased traffic – 80%.
3
At present, we achieve a good hike of consumers who prefer to buy plants from our brand. The increase rate is 92%.
Lessons Learned;
The whole implementation reach the brand to where it was never before. Although at the beginning we were stuck in some issues regarding the performance sooner we recover from it and achieved the results over time.
Boost.
Optimize.
