Style Instant

Style Instant, a venture by Shakti Prints, is an e-commerce website selling fashionable Indian and Western wear for women. Working with India’s peak designers, the brand also crafts stunning wedding wear, ranging from wedding lehengas, to ethnic gowns, dresses, and everything indo-western. Besides the Indian population, Style Instant also caters to the fashion divas of the USA, UK, Canada, as well as Australia among other countries.

Style Instant, being a freshly introduced brand, needed a good transition into the fashion industry. Its stunning collection, a cherry on the cake, paved a good start to the transition and the achievement of objectives. The objectives were aimed to build brand awareness among the Indian and international markets. As well as to to deliver high-quality fashionable women’s wear at reasonable prices.

Challenges:

The key challenges that was identified by the performance marketers at Verve Online Marketing was that Style Instant was a new brand. There were already numerous fashion labels aka competitors in the market, and evolving as a brand that people can trust was difficult. It had a lot of categories to sell, hence it was difficult to answer where should they begin marketing from.

After identifying the need for an effective digital marketing strategy, they collaborated with VerveOnlineMarketing.

Strategy:

VerveOnlineMarketing identified top-performing audience segments based on the audience’s demographics, location, income levels, as well as interests. The marketing campaign broadly targeted women between the age of 18-45, Luxury shoppers, Mall visitors, E-commerce shopping app users, Women belong to middle and high-income groups and majorl;y located in India, UK, USA, Canada, Australia, etc., and so on.

The marketing strategy was aimed at:

1

Creating brand awareness among the target group & Reaching a larger audience group.

2

Motivating women to choose Style Instant over other fashion brands.

3

Driving online sales & Achieving a high ROAS.

Implementation:

The implementation had little tougher than we thought. This is because of competition in the market. So, for raising the bar we have re-strategized and targeted some fixed group of audience for potential leads.
We also improve content quality and enhance the social presence on different platforms than before
We worked on a better UI so that users can feel valued while shopping from the client’s website.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

The performance marketing campaign for Style Instant by VerveOnlineMarketing resulted in:

1

High website traffic, Increased Add-to-carts, initiated checkouts, and sales

2

Streamlined orders, both national and international

3

A wonderful rise in ROAS from 0 to 4x

Lessons Learned;

Working with brands of different backgrounds and industries has always been our favorite hobby. VerveOnlineMarketing has worked with a lot of fashion brands and looks forward to growing this list in the future too. Every project brings with it something new and challenging to comprehend, without which the entire marketing would

be a little less interesting. We are a group of enthusiastic marketing experts, always looking forward to learning, adapting, and implementing more. If you’re looking for a full-fledged digital marketing team to grow your business, let’s have a chat.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“VerveOnlineMarketing’s marketing strategy began to show results from the initial month only. The client was highly impressed, as getting 4x ROAS this quickly seemed to be challenging. It was a worthwhile association, they said.”

- Style Instant, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.