Sleeky
The digital lifestyle is exciting; Sleepy makes it even more astonishing by providing its removable, adhesive-backed, premium vinyl skins for mobile and digital devices. Express your own unique identity with Sleeky.
The priority of Sleepy is to provide excellent customer service and make the Sleepy Gang satisfy in all terms. The skins they provide are not only beautiful but also protective while offering an affordable, stylish solution to bulky cases of almost all Electronic and Digital devices.
Once, they were a consumer themselves and were very disappointed by the stuff market had to offer. They took the responsibility and changed it. They frequently come with better designs that look beet and also provide better protection than their previous versions.
Challenges:
People love to apply skins on their smartphones and other digital devices. It provides these devices with a personalized feel and look. The market for such products is huge. The only problem was convincing people to get it from an online platform, and not from shops and malls. Thus, the challenge was to convince the target audience that Sleeky provides the best quality skins.
Strategy:
We look into every possible aspect of performance marketing and form strategies to overcome the challenges of Sleeky. These strategies are well-planned according to the needs of the client.
The strategies we worked on for Sleeky were:
1
We target the top cities of India where the use of digital products is in excess.
2
To sell skins, we also target people on the basis of device preference. For example, we target iOS users to sell skins that were made for iOS Smartphones and other devices.
3
Age preferences for targeting audiences for Sleeky’s Skins were people of the age group 18 to 30 because they take an interest in such things and change or buy devices more frequently.
Implementation:
- Better the audience, better the growth of the brand. The Ads got a great response from a young audience.
- People who were once just spending on other accessories like screen guards, tempered glass, and mobile covers showed a great interest in applying skins as well.
- While purchasing smartphones, people visit Sleeky. in for the latest designs.
.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
Based on the strategies we planned and the implementation we did, the following were the results we received for Sleeky are as follows:
1
Increase in sales by 192%
2
More Checkouts were Initiated than usual, and an increase in website traffic by 93% was also observed.
3
ROAS Increased by 3X, and an increase in conversion rate by 85% was also observed.
Lessons Learned:
Products of great designs and quality too can fail in the market due to the lack of proper marketing efforts. We learned that to reach the right audience, it is necessary to educate them, entertain them, and provide them with best-in-class products.
Boost.
Optimize.
