Shri Krishna Marble Group
Shri Krishna Marble Group is a leading supplier of natural stone not only in the Indian market but across the globe. The product range includes Indian marble, Italian marble, Onyx marble, and other imported range. With an industry experience of 30+ years, Shri Krishna Marble Group consistently delivers quality products and services to its customers.
The marketing objectives of Shri Krishna Marble Group with which it came to Verve Online Marketing were to improve brand reach in the digital space, and target consumers looking for quality marble to give their housing an elegant look. Along with such, it was also aiming to ensure a decline in the customer acquisition cost (CAC) as well as to further expand its presence in the global marketplace.
Challenges:
The brand partnered with Verve Online Marketing to achieve its marketing goals. Shri Krishna Marble Group was able to target and serve its offline customers but wanted a new channel/approach to target its customers.
The significant issue being faced by Shri Krishna Marble Group was low brand reach on digital channels. Also, we identified the lack of a proper approach to the allocation/diversification of the marketing budget.
Strategy:
Considering the issues and challenges, Shri Krishna Marble Group was facing, Verve Online Marketing curated a digital marketing strategy to improve their click-through rates. We ensured a combination of channels including ads, media campaigns, and content strategies to reach targeted audiences in the marketplace.
Based on such target audience segmentation, the marketing strategy proposed by Verve Online Marketing included a dynamic approach to the utilization of different channels.
The potential audience that we identified to be important for our client were:
1
Those looking for a diversified range of natural stone options available at a single supplier.
2
The buyers looking to renovate their existing homes/apartments/flats.
3
Commercial buyers for offices/hotels and other projects.
Implementation:
Verve Online Marketing focused on evaluating and understanding the client’s needs the first day they partnered with the brand. The evaluation aimed at identifying the business values they wanted to deliver to their customers. Based on such, our team at Verve Online Marketing ensured the identification of a suitable approach that would help in targeting the potential audience for Shri Krishna Marble Group.
The major challenge in achieving the defined marketing objectives for Shri Krishna Marble Group was to adopt a digital route that can drive potential customers to the brand. The implementation process in the initial phase was based more on trying out every possible alternative to understand which approach suits the brand’s marketing objectives. Such proper planning has helped Verve Online Marketing to develop a marketing campaign aimed toward improved click-through rates and lowered customer acquisition costs.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
The efforts made by Verve Online Marketing have paved the way for the success of Shri Krishna Marble Group. The major highlights of the campaign results include:
1
2X growth in the qualified lead per week since Shri Krishna Marble Group partnered with Verve Online Marketing
2
50% decline in the cost of acquisition of a new customer
3
A growth of 15% in the average monthly CTR
These results are just the beginning of the marketing success that Verve Online Marketing has planned for the Shri Krishna Marble Group.
Lessons Learned;
The development of marketing campaigns for Shri Krishna Marble Group has been a great experience for our team at Verve Online Marketing. We were able to deliver as per the client’s expectations and further look toward future cooperation in the industry.
Boost.
Optimize.
