Rush by KIRA
Rush by KIRA is a rebellious brand of streetwear. It is a brand made by gamers for game lovers. They design the best-quality streetwear for our favorite games and related to pop culture. The best part about their products is that they are willing to push the boundaries of what is possible. This is why they consider striving for new and exciting products that make the brand unconventional, innovative, and unique.
The fashion industry has a high potential because people of the young generation believe to break patterns and wear something that reflects their choice and uniqueness. This is exactly what Rush by KIRA follows. Rush by KIRA has a vast target audience.
The major objectives of Rush by KIRA are targeting the potential audience, keeping comfort and style on priority, and making an impact on people.
Challenges:
There were some major challenges faced by the Rush by KIRA before us like low website traffic, high competition, irregular orders, and fewer Users. If you take each of these challenges then all are connected. Still, the Rush by KIRA needed separate attention for each problem.
This is what lacking in the marketing of Rush by KIRA before Verve Online Marketing. We tried to overcome these challenges with new strategies and effective implementation.
Strategy:
We have worked so many new strategies to overcome the challenges of the Rush by KIRA. These strategies are well-planned according to the needs of the client.
The strategies we worked on were:
1
The strategy that we have worked to target the audience that believes comfort is style. The younger generation believes to showcase their personalities, beliefs, and style through their outfits.
2
We also strategized to work on the graphics, brand image, and representation of the products.
3
We increased the call-to-action buttons in campaigns so that consumers can easily reach out to the website and products. Also, we can reach maximum potential consumers.
Implementation:
- While strategizing marketing for Rush by KIRA, we realized that competition was the point of pain, so we decided to try something more catchy and exciting.
- We decide to target an audience that is very specific to video games, and animes.
- This created a breakthrough for the marketing campaign of Rush by KIRA and supported the sales.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
Based on the different factors the result of the marketing campaign for Rush by KIRA are the following:
1
ROAS got increased by 4X and we also build a strong image among the people
2
The website traffic got increased by 76% with an increase of 88% in conversion rate.
3
The sakes also got increased by 194% so the regularity of orders also got improved.
Lessons Learned:
At last, we have learned a lot by handling marketing for Rush by KIRA. How to deal with contrasting situations, how to tackle a client that has a lot of competition in the market, and have a fresh but exciting approach to business. We worked on new strategies for marketing. Overall, it was a fascinating and knowledgeable experience for us.
Boost.
Optimize.
