RMS CA Coaching
RMS CA coaching is one of India’s leading CA coaching institutes that helps students across the world to learn easier concepts of CA. Interactive classes with live online sessions by professional experts with flexibility and ease make it a great learning experience for students especially those situated in non-urban places. Students find the cumulative study material source for both online and offline batches for basic and advanced level 1:1.
CA coaching- foundation book packages include CA foundation and intermediate students of CA, CS, Law, MBA, etc exclusive from RMS coaching institute. Feature facilities like PG assistance, smart classes, and small batches help students to gain motivation on the platform.
Challenges:
The first challenge for the coaching institute is to provide hassle-free classes to students who are located in mutate distant or rural areas. How to reach every CA aspirant, train the teachers and counsel them on how to teach and make use of the entire digital platform for teaching. Interaction is the key to involving students in the platform and making them spend the most time on the platform.
Analyze the performance of students over time without any glitches. Other challenges are student loses focus on a self-motivational way of learning over a digital platform without any personal interaction. Cost can be an issue for students.
Strategy:
The strategy has been developed to achieve target students and sell courses in time constraints. The brand wants to increase its leads and sales, via the performance of the marketing expert hands.
1
Training videos for potential audiences. Online course sales can be increased by alerting potential students with notifications and inviting them to the platform.
2
Traffic hit on the platform can be increased by SEO-based optimization on a website and through social media.
3
Email marketing can be produced for instant alerts over emails to students on every new update related to the course.
Implementation:
Over the period of time, after the strategy is planned, the implementation has been performed as follows:
- Use a unique marketing strategy for how to increase sales and number of admissions to courses.
- Whether the courses are resourceful and convey easy meaning to students. For quick understanding, a PPC campaign has been made to clear the message regarding courses and packages.
- Worked on enhancing brand UI, course images, and descriptions and results of students’ stories.
- Target students based on unique course structure and prepared unique brand storytelling to understand.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
The results achieved after the successful implementation were beyond the mark:
1
The increase in course sales has been achieved by 195% in the first month after the implementation. That helps the brand to decline their cost per lead i.e. CPL.
2
After the understanding problem where the brand had suffered earlier, we have accomplished a 75% increase in their visibility with better positioning of their courses.
3
80% increase in conversion rate that helps in increasing the number of enrollments of students to the platform.
Lessons Learned:
During the whole journey, the key concepts have been taken during various stages at VOM. We had looked out at the past performance of the RMA CA coaching and track measuring our marketing efforts of campaigns. In the whole journey, we have learned a lot.
Boost.
Optimize.
