Powersutra: Case Study
The Powersutra is the perfect blend of formal dresses and suits for Women. The established brand is present to revamp your wardrobe with an implicit of options to pick from. Try the haul categories of pantsuits, evening dresses, tops, sheath dresses, and skirt suits. The only aim of the brand is to power women’s presence with clothing.
The brand Powersutra is focused on:
- To increase sales across the international regions, especially to Europe, the UK, Singapore, etc.
- Make clothing accessible to every woman.
- Meet the style at an affordable cost.
- Overall brand visibility and understanding among Indian consumers.
Challenges:
Women’s clothing is the most competitive in the e-commerce market. Powersutra knew it very well before establishing the brand. But the owner is a Woman, and her love for clothing and women’s power with it takes her to this challenging market industry.
The major challenge Powersutra had gone through; High competition is the obvious challenge, every new similar industry had faced. They want to make a brand promise and sustainability of the clothes fabric and environment safe. Their shipping and payments are the technical difficulties the brand had faced majorly at the platform. They had faced a lot of wastage of clothes and fabric is a big issue. The last challenge for the company is to gain marginal cost to the workers and tailors and designers who have stitched the cloth from scratch. And Increasing sales is the ultimate goal for the company.
Strategy:
Powersutra surface the issues over the years, so they decided to meet a skilled marketing partner who can study their issues and address each one from scratch.
Hence the marketing strategies are planned under the supervision of the marketing partner, VerveOnlineMarketing.
They are as follows:
1
Attractive Designing of the landing page to target the audience. Refine Content placed on the brand platform to entice customers through words.
2
Scale up the social media and online presence of the brand. We asked our customers to add reviews and testimonials of their experiences with the quality of the outfit.
3
A strong presence via Instagram to reach the most likable customers. Using the demographics of the data to target potential customers is predictable.
Implementation:
Further, after the strategy and its implementation is persuaded.
- Product quality improved and vary for women’s age.
- Prices are labeled across the outfit according to the market segmentation, and interest of the audience.
- The age category of 18 to 30 years is active for fashion and formal modern apparel. They are our main target audience.
- We market our brand reach to international and in-depth local markets, for affordable ranges.
- Retargeting the customers with email marketing
- Facebook and Instagram are the top visible platform we take the maximum benefit of it. Our marketing campaign has begun on both platforms.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
The results which incur just after the first week of the marketing campaign are beyond our expectations. We have accomplished:
1
Multiple revenues of ads spent in the first week just doubled 2x.
2
The sales increased 70% in the one month target which we achieved. Huge decline in the cost acquired for the customer due to the social media influencer campaigning performance.
3
A drop off on the irregular cart abandonment, as the planning is strategized prior to the ladies according to the analytical insight.
Lessons Learned;
In the whole journey, VerveOnlineMarketing has made variations of campaigning and experiment with the only desire that remains forever in the women’s clothing world. We understand the brand from scratch, and our marketing specialists, have done a pro job in making it possible.
We are excited to work with a new brand and you are most welcome to be a part of our campaigning journey. We are sure that together we will touch new heights.
Boost.
Optimize.
