Padhai Help
Padhai Help is a multi-facet platform Centrally sponsored by NITI Aayog for education to students of the ages 3 to age 15 that allows students to learn without any bag policy. The platform provides e-learning solutions and learns while playing solutions for students, and school faculty. We have a variety of solutions including kindergarten play activities, and STEAM labs that help students improve their cognitive skills. In the future, the platform is focused on futuristic labs to reach more than 300+ schools.
Challenges:
In the beginning, the Padhai Help came out with multiple challenges. One challenge is the restricted infrastructure of the educational system and limited reach to every home ground. The Padhai Help always wanted to expand its horizons in the learning sector. Through engaging learning solutions and fun activities the platform wants to thrive student mind and movement in the right direction.
Before a conversation with VOM, the brand faced challenges in the interactive reach to the students from an early age. And how to provide a 360-degree environment that helps students to keep engaging with the activities and measure their performances.
Strategy:
The VOM helps the brand, Padhai Help with the motive to cope with the challenges in the existing educational industry. There is good scope for the vertical level of things including advanced technology-based solutions, STEM robotic learning, etc. The main focus is on how to improve the services of their platforms- performance marketing would be one solution for the brand.
1
Engage students on the platform with effective solutions including STEM and robotic lab. Increase the ROAS, return of ad spend, for the services of educational solutions.
2
Driving the customers(students and teachers) on the platform- eliminating delays in solutions
3
Earlier the conversion rate was at its downfall, VOM focus on how to improve the conversion rate.
Implementation:
With the problem acquired, the brand has reached out to the VOM(performance marketing company) for finding instant results with a performance marketing solution. The results attain beyond the mark after the successful implementation of the practices by the VOM team.
- Improve brand awareness, track the traffic of the past consumer, and finally increase sales.
- Parents do not commonly understand advanced technology solutions. But for the students, the Padhai Help utilize the robust learning solutions that help them in improving their cognitive skills.
- Provide affordable courses to students of every age.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
The VOM delivers the results in a few weeks just after the implementation. Performance marketing performs a cliche technique that helped the brand gain its services and lead.
1
210% increase in sales which is incredible in a month’s performance.
The brand can convert students into their customers as the students get engaged with the features of learning. There is a massive impact of 77% on the first week after the branding from VOM.
2
The brand successfully converts 89% of users into customers with the goal of meeting in one month.
3
Increase in ROAS 2x times. Initially, the cost spent on the customer was double the rate, now it has been decreased and hence the average cost per consumer has been decreased.
Lessons Learned:
Initially to understand the Padhai Help let us go to understand the teaching methodologies and where it has been lacking. For our PPC experts, it’s been new learning and they majorly focused on understanding where the CPL lagging and how to obtain an effective lead generation that boost the student enrollments for the interactive courses.
Boost.
Optimize.
