OTOO

OTOO, priorly also known as Padhai Help was launched in 2015. Then after many tests and trials, keeping the value of one-to-one study Padhai Help was launched as OTOO. This platform is providing home tutors for your kids to learn and grow. The motive is to create a homely environment for your kids to learn and also save them a lot of time and energy in traveling from one place to another for different tuitions. OTOO is a one-stop solution for all your learning needs whether it’s academic, language, or skill.

The field of one-to-one learning has a great scope because least people have explored the field and the value of on-to-one learning is undeniable. The target audience for OTOO is parents of school kids, adults, or school-going teenagers.

The major objectives of the OTOO are expanding globally, increasing the value of on-to-one learning, and exploring different learning filed through home tuition.

Challenges:

There were four major challenges for OTOO before us. They were Low brand awareness, Poor lead generation, Low website traffic, and Brand trust. OTOO was facing issues because of its lack of brand awareness. People were not familiar with the concept online. So, it was getting difficult to get traffic with older strategies.

This same happened to leads and trust. With brand awareness issues, it is difficult to build brand trust and generate potential leads. This is why it needs a very detailed and apt strategy.

Strategy:

We have worked so many new strategies to overcome the challenges of OTOO. These strategies are well-planned according to the needs of the client. The strategies we worked on were:

1

The strategy we applied to help OTOO was to target a broad audience based on the diversity of courses so that every type of learner can approach it.

2

Also, we have decided to work on city-wise campaigns instead of targeting globally at once.

3

We also worked on client reviews and bettering the services through the website so that each visitor of the website does not feel trapped or stressed while operating on the platform.

Implementation:

Although the implementation of our strategy was smooth and we almost started achieving results from week one.
We successfully implemented our city-wise campaigns and got good responses from each of them.
We also improved the website structure of OTOO by implementing new and simple features so that visitors can feel smart.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

Based on many factors following are the results we got for OTOO:

1

The total number of lead generation for March 2023 was 2003.

2

The conversion rate achieved was 20-30% on the total number of leads.

3

Improved brand value, website traffic by 91%, and brand identity.

Lessons Learned;

The lesson that has been while working with OTOO is that to target a vast audience that it is important to take one step at a time and represent the brand with all its services. The marketing strategies prepared for OTOO taught us that there is always a place for innovation.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“The best thing about Verve Online Marketing is that they listed our needs very carefully and suggest relevant strategies. They have worked splendidly well for OTOO and I am thankful for their remarkable services”

- OTOO, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.