Oribaba

Oribaba claims to be an everyday luxury brand of graphical t-shirts that are made from great quality fabric and have unique designs. They want people to wear t-shirts that define their personality effortlessly. Providing attractive designs is their USP, and they keep improving it.

Challenges:

The brand has only one product, T-Shirts. This made it difficult for us to plan strategies that can convenience people to buy from a brand that only sells one item. Somewhere it leads to trust issues as well, and thus, strong strategies were required.

Strategy:

Oribaba is an eCommerce brand and thus, we look into every possible aspect of performance marketing and form strategies to overcome the challenges of Oribaba. These strategies are well-planned according to the needs of the client. The strategies we worked on for Oribaba were:

The marketing strategy is prepared to achieve;

1

We promote Oribaba as a brand that has specialized in the art of making designer T-shirts on all platforms.

2

We represented it as a lifestyle product that shows personality.

3

Our main target audience was School/ College going students, but we also focused on audiences of age up to 30.

Implementation:

All strategies were implemented as Oribabais already a brand or will turn out to be a game-changing brand.
Promoting it as a lifestyle product increased its standards.
We got our hands on the age group that was willing to spend money and possibly would try our products.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

Based on the strategies we planned and the implementation we did, the following were the results we received for Oribaba are as follows:

1

Increase in sales by 200%

2

Increase in website traffic by 80%

3

CAC (Cost of Acquiring Customer) decreased drastically and an increase in conversion rate by 92% was observed.

Lessons Learned;

It is easy to work with a brand that sells a single type of product. By focusing on the right audience and effective social presence, great results can be generated at a fast phase.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“We found the Verve Online Marketing Team very creative and punctual. They not only provided us with great results but lessons that we can definitely work on.”

- Oribaba, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.