OneWe India: Case Study
OneWe India is a clothing brand driven by cultural and traditional values. The brand aims towards promoting rich and vivid clothing collections handmade by Indian Handicrafts and handlooms. The brand name “OneWe India” has also been adopted following the same approach to promoting unity. The target market of the brand includes a focus on female customers across different age groups looking for dressing for different occasions.
The marketing objective of OneWe India was to improve its brand awareness and maximize the brand’s website traffic. Also, the marketing was aim to promote Indian culture and traditional dressing patterns and position the brand apart from the competition in the clothing industry.
Challenges:
OneWe India has a unique product offering, but still, it was facing certain barriers to its business growth. The challenges as identified by the professional marketers at Verve Online Marketing include; Poor Website Visibility, High Promotional Cost, Highly cultured market space, and the Lack of customer retention.
Strategy:
Taking into consideration the brand’s challenges and obstacles it was facing in business growth, it was important for our professionals to identify the areas for improvement.
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Considering such our team focused on maximizing the returns on advertising spend through SEO and Social Media marketing strategies.
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The performance marketers at Verve Online Marketing focused more on enhancing site visibility through the use of keywords and content optimization. As Indian clothing is a highly cluttered market, hence, it was important for our marketers to focus on website optimization along with the focus on social media strategies.
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The defined strategy has helped in ensuring a better positioning of the brand in the marketplace. Such positioning has helped the brand to attract the targeted audience as well as to position it as among the key players in the Indianwear clothing segment.
Implementation:
The implementation process of the performance marketing strategy for OneWe India included:
- Researching industry-oriented keywords and developing engaging content accordingly.
- Conducting timely content reviews to justify/evaluate the content quality
- Utilizing images, infographics, and visuals to enhance the engagement of the content over social media and other web platforms.
- Throughout the implementation plan, the major focus was ensured on improving the average order value and reducing the customer acquisition cost.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
OneWe India had the goal of reducing acquisition costs and getting a boost in their sale. Partnering with Verve Online Marketing has helped the brand in achieving 4X returns on their ad spends. The overall impact of the Verve Online Marketing campaign over OneWe India can be identified as follows:
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74% increase in the number of visitors to the website
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86% increase in the click-through rates, hence indicating a positive growth in user attraction.
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4X growth in ROAS over the period, it can further reach an average of 9X returns throughout the campaigning period.
Lessons Learned;
Verve Online Marketing strives to deliver excellence through its advanced online marketing solutions. At every stage of performance marketing, we re-evaluate the client’s needs and ensure that the services being provided can generate positive results/revenue for the brand.
Boost.
Optimize.
