ModX

ModX Computers is a trustworthy and leading platform for buying all types of PC builds and parts based on use cases like gaming, streaming, and productivity. ModX understands buying a PC can be a big investment for you this is why it tries to deliver the best according to your needs. The quality product and correct utilization of your money is the ultimate goal this is why it suggests what fits your requirements.

The tech industry has a huge scope because, in the upcoming many years, computers are more likely to be an essential part of our lives. The target audience is every person who works or studies.

The major objectives that ModX holds are to increase sales, become a leading online platform for PC Components and Builds, and provide quality services.

Challenges:

There were four major challenges for ModX before us. They were Creating a long-term relationship, Irregularity of orders, Brand trust, and Least average order value. ModX was facing issues because of its lack of brand awareness. People were not convinced of product quality. So, it was getting difficult to create long-term relationships with customers.

This same happened to AoV and trust. With brand awareness issues, it is difficult to build brand trust and generate potential leads. Also, least AoV was a huge issue with ModX.

Strategy:

We have worked so many new strategies to overcome the challenges of ModX. These strategies are well-planned according to the needs of the client.

The strategies we worked on were:

1

The strategy we worked on was to create target a broader audience and especially youngsters, parents of school-going children.

2

Also, we decided to work on the campaign in Delhi where the physical store is available

3

For sales, we worked on the PAN India campaign

Implementation:

In the implementation process, we did not have to change much in strategies because according to the vast audience we were targeting.
Also, the results we wanted were according to the strategy so, implementation was quite smooth.
The plan for promoting physical stores also got in line because now, people can go and check the product physically and it is a win-win situation for the client.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

Based on many factors following are the results we got for ModX:

1

ROAS increased by 15X with Better AOV

2

Increased sales by 220% online and offline

3

Improved brand identity and Build trust among users with a 90% conversion rate

Lessons Learned:

In this project, we learned that sometimes launching the right campaign at the right that all that matters and this is how we achieved results for ModX. We will learn in the future as well by innovating something new for their campaigns.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“ModX was already getting the SEO done from Verve Online Marketing and then we decide to go for performance marketing too. I must say, I was very impressed by the unique approach and impactful strategies and then I saw the result. So, I am very happy with their services.”

- ModX, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.