Mi Bhagya: Case Study
Mi Bhagya is a major astrology website talking about astrology and the predictions of life. It entitles the top astrology and horoscope prediction segments like Vedic Astrology, Numerology, Vastu, Panchang, and other segments. The brand is aimed to help people from suffering their lives through talking with renowned astrologers.
Sooner Mi Bhagya became one of the fastest-growing companies to serve horoscope facilities to people online. The brand offers free predictions on the first chat or call live astrologers to their users.
Challenges:
The main intent of Mi Bhagya is to improve its lead with national and international customers. Mi Bhagya was looking for a partner that helps them in optimizing their pain points at the initial stage of the servicing. Integrating with the pro astrologer into the company channel costs high for the company, so they want to optimize it with the conversion rate.
Overall Mi Bhagya was looking for a partner who can help them to improve.
- Low brand awareness and performance
- Low sales
- Reduce astrologer cost per lead
Strategy:
The Mi Bhagya collaborated with Verve Online Marketing (VOM), to meet its requirements. The partnered company has had a long ecstatic success rate in improving the performance marketing of various companies in the past. There was no other partner who could help the company in a highly competitive market.
The performance strategy is prepared to achieve:
1
Prepared the marketing funnel and strategies under the cap with the intent to increase lead generation and improve the performance of the Mi Bhagya.
2
Predict a smart audience age group between 15 to 45 age that is passionate to know about their future and wants to consult with the astrologer.
3
The extensive strategy is streamlined with data-driven marketing to prepare the budget campaign for every lead or cost per lead.
Implementation:
VOM covers all of the insights of the company from the beginning. Although the company has lots of hurdles in the journey.
VOM is known for its great service in paid user acquisition and PPC advertising. It helps Mi Bhagya to raise their brand awareness and trust. The acquisition model adopted helped the brand to reach higher ROAS and consumer reach. VOM started the campaigns to reduce the CPA of the company. The main agenda is to optimize the funnel and drive valuable customers or CPL (cost per lead) to the website.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
As a result, Mi Bhagya grew rapidly, snatching its reach to national and international customers to experience the best astrology services. The company achieved terrific results like:
1
Increase their consumers again on the portal. Increase in leads from 1300 approx to rise 20% to 30%.
2
Increase CPL 8x times from the previous month.
3
Business expansion and success chat rate with the astrologer. And improved reviews and content.
Lessons Learned;
During the whole journey with the Mi Bhagya, our team of digital marketing experts learned a lot. The astrology company, Mi Bhagya is rich in databases, and under a low budget, it would become nerve-cracking for us.
We tried to cover every parameter which is required for the company’s B2C lead campaign. Through the marketing channels, we start a specific targeting campaign that helped a lot in achieving the results.
Boost.
Optimize.
