Meridean Overseas: Case Study

Meridian Overseas Educational Consultants (MOEC) is a well-known brand name in the education consultation sector. Their team of experts ensures that students can get a quality education irrespective of the barriers arising due to demographic boundaries. The organization operates intending to provide education along with international exposure that can help them in their career growth. MOES’ business values and aims were helping to attract students, but partnering with Vervelogic has further helped to expand its reach to the targeted audience.

MOEC’s approach to being a global brand and providing student support services has been backed up by its network of students.
The potential network of the audience included the students looking for better education opportunities, the graduates looking for post-graduation courses abroad as well as the Audience searching for affordable education options in global locations.

The objective of Meridian Overseas before partnering with Verve Online Marketing was to generate leads or to identify potential students who are looking for study abroad services. To enhance their brand reputation and trust among the students and to optimize their existing marketing practices.

Challenges:

The challenges or obstacles Meridian Overseas was facing before partnering with Verve Online Marketing included low audience reach, lack of qualified leads as well as lack of audience trust towards the brand.

Strategy:

Partnering with Veve Online Marketing allowed Meridian Overseas to have access to innovative/creative performance marketing approaches.

1

The strategies being adopted included the focus on content optimization for the brand. Optimized content is a route to attract the audience and enhance brand visibility.

2

The strategy focused on optimizing the search engine results for Meridian Overseas with the help of our technical SEO expertise.

3

The defined strategies were aimed at enhancing the brand reach of Meridian Overseas and positioning it as a trusted overseas education counselor.

Implementation:

The implementation of the defined strategy for Meridian Overseas focused on key practices including:

We published new articles promoting brand-oriented content, which helped in improved brand visibility.
Our major focus was on generating quality leads through a high click-through rate.
Ensured user-engaging content creation in the form of articles and blog-post that can drive engagement.

The main challenges the professionals at Verve Online Marketing focused on include:

Brand Visibility Issues: Meridian Overseas had an established network, but lack effectiveness in terms of visibility. We ensured the rethinking of the brand approaches and helped to improve its brand digital visibility.
Content Optimization: Along with such the brand was facing issues with low click-through rates. The content on the website was not well-optimized/updated to suit the audience’s needs and preferences.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

The statistics of the campaign reflect upon the success of the performance marketing campaign for Meridian Overseas:

1

15% Click-through rate, within the first week of campaigning with Verve Online Marketing.

2

A growth of 10% in the number of leads generated as compared to the previous month

3

20-30% conversion rate on the total number of leads generated

Lessons Learned;

At Verve Online Marketing, we believe that the only approach to ensure satisfactory service delivery is to learn and implement. With every marketing campaign, our professionals can explore a new dimension of an industry.

While working for Meridian Overseas, we provided them with our expertise in digital marketing and they helped us to understand the working of the educational consultancy industry.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“Partnering with Verve online marketing, helped us to explore the dimensions of digital marketing and its impact on our industry positioning. The professionals at Verve Online ensured the development of a brand-oriented strategy that prioritized both our website performance as well as targeting new audiences. It's been a pleasure to work with them because of the constant support and guidance provided by the team. As we are the one-stop solution for every student searching for abroad education, verve online marketing is the solution for every brand’s need for digital marketing.”

- Meridean Overseas, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.