Meera: Case Study

Meera Jaipur is a fine silver jewelry brand aimed at providing exquisite designs to its clients across the Indian and European markets. They offer you a range of jewelry including a personalized section to cater to your specific needs. The professional designers at Meera Jaipur aim to provide you with perfection and elegance. Their association with Verve Online Marketing has been a great experience contributing to their brand growth.

Being a legacy brand in the jewelry industry, Meera Jaipur aims to target a diversified audience by providing them with quality designs. The targeted audience segment included the Fashion Enthusiast, customers Opting for Jewelry customization as well as those looking for fast fashion and elegant jewelry brands.

Meera Jaipur partnered with Verve Online Marketing intending to attract consumer attention toward elegant designs provided by the brand, drive more sales, and optimize its marketing approaches

Challenges:

The challenges that Meera Jaipur was facing before partnering with Verve Online Marketing included low customer reach/low website visits as well as the high customer acquisition cost. Also, there existed high market competition and a low repeat rate for its products.

Strategy:

Reviewing and constantly adopting innovative changes is the key to an efficient Performance Marketing strategy.

Partnering with Verve Online Marketing has helped the brand explore innovative routes to brand positioning. Our team interacted with Meera Jaipur to understand their brand and their vision. Based on such we curated personalized solutions that helped Meera Jaipur to reach untapped customers.

We reviewed the existing approaches followed by the brand and helped them to identify the gaps in their marketing practices. Verve Online Marketing helped Meera Jaipur to uncover potential audiences for the brand. Such included targeting casual dressing along with wedding and occasional jewelry.

We sensed the need of tracking customer actions, as Meera Jaipur is a D2C brand. Hence, we ensured the data collection and evaluation over the period through evaluation tools and models.

This helped us to:

1

Understand the customer response toward the brand

2

To evaluate the impact of the marketing campaign.

3

To make real-time updates to the campaign

Implementation:

We at Verve Online Marketing believe to provide our clients with services beyond their expectations. A similar approach was followed while working with Meera Jaipur. Along with being a marketing agency, we also provided timely insights and guidance to the brand on how it can stand out from its competitors.

While working with Meera Jaipur we focused on certain key areas including:

Developing campaigns that can represent both the product as well as brand authenticity
Evaluating and understanding changing market preferences and making updates in campaigns accordingly.
Planning not only for the present but for the future growth and representation of the brand.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

We don’t make the claims, we prove it. The marketing campaign strategy developed for Meera Jaipur has helped in achieving the set goals/objectives.

1

Improved brand visibility has contributed to an increase in AOV (Average Order Value). Also, a steady decline in CAC has been recorded.

2

250% increase in brand ROAS as compared to the previously run campaign within the first week of the campaign.

3

Our marketing campaigns can help to achieve >9X ROAS with continuous improvement in brand performance.

Lessons Learned;

Developing performance marketing campaigns for Meera Jaipur has helped our professionals to explore the dimensions of the Jewelry Industry. Such experience can further be utilized to deliver improved results in performance marketing campaigns. The marketing practices in the digital space are based on three key factors:

Explore
Learn
Act

You don’t need to think about the complexities involved in your brand’s digital promotion. As we at Verve Online Marketing provide you with the best-in-class solutions for your marketing needs.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

"We were looking for a performance marketing agency that can understand our brand vision and accordingly can help us to grow. Then we got in touch with Verve Online Marketing. Their team of marketing professionals helped us in reviewing our existing practices. Also, they managed our digital marketing actions, which helped us in experiencing an improvement in our digital presence. Associating with Verve Online Marketing has helped us to utilize our marketing budget in a planned way. We recommend Verve Online Marketing to every existing or new business, that wants to excel heights through quality digital marketing inputs."

- Meera, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.