MAAC Gurugram

MAAC Gurugram is among the clients, our performance marketers were interested to work with. Being a pioneer in VFX and animation industry, MAAC Gurugram offers courses in the field of VFX, 3D gaming, and Animation. It ensures delivering the best in class education and training to students along with providing them with required placement guidance and assistance.

The marketing team of MAAC Gurugram has been established to attract potential students to the learning center. Along with boosting industry awareness about career opportunities in the field of 3D animation and gaming.

Based on such marketing objectives, the team at MAAC Gurugram majorly aimed to target individuals looking to build their careers in VFX and animation industry.

Challenges:

MAAC Gurugram came to VOM intending to expand its business presence and to ensure an increase in the number of enrollments. But, our performance marketers identified key issues associated with the existing marketing approaches of MAAC. The issues included the lack of a message appeal in their campaigns. Also, they have a higher CPL leading to a major decline in their operational profits margin.

Strategy:

With the uniqueness of the business model of MAAC Gurugram, performance marketers focused on identifying advanced and innovative ways to promote their courses.

1

Utilizing the SEO and digital marketing abilities to position MAAC Gurugram in the 3D and Animation sector.

2

The strategy aimed to lower the CPL and improve the ROAS, by positioning MAAC as a premium institute for 3D and Animation courses/training.

3

Optimizing the brand’s website and optimizing search results to ensure that maximum customers can reach out to MAAC Gurugram.

Implementation:

Along with the strategy the implementation phase also included interested turns.

The performance marketers partnered with MAAC Gurugram to learn in detail about their product offerings. Such has helped to develop specific marketing campaigns for the client.
To control the spending on advertisements, we ensured segmenting of the audience based on interest areas. Further, we identified platforms targeting specific audiences and hence were able to control costs.
Improving the marketing focus area from just students to other professionals and interested audiences. Such helped in establishing better word-of-mouth in the marketplace.
Throughout our implementation plan, we had an eye on audience response to the marketing campaign. Based on such modifications were introduced to achieve the defined goals and objectives.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

The claims being made by our performance marketers are based on the process results.

1

Our marketing efforts have helped growth in website traffic by 75%, with improved engagement and lead generation.

2

The performance marketing campaigns designed for MAAC Gurugram have driven an 80% conversion rate, ensuring a decline in CPL.

3

Since partnering with VOM, MAAC Gurugram has experienced an increase of 195% in its course enrollments.

Lessons Learned:

Working with MAAC Gurugram has exposed to us a new market emerging in the 3D and Animation space. Our performance marketers are well-versed with abilities to study the market and to plan campaigns accordingly. And partnering with MAAC has helped them to explore the 3D and Animation coaching sector and to understand the mindset of learners in such a specific marketplace.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“We are a leader in 3D and Animation training but had no clue about how to promote our services and reach potential learners. Verve Online Marketing has helped us to identify innovative ways to target and attract potential learners in the marketplace. We are highly satisfied with the service offerings of Performance marketers at VOM.”

- MAAC Gurugram, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.