Labhoosha

Labhoosha is a brand of men’s ethnic wear products that started in 1945 as Makwana Sons in Ahmedabad. It is now expanding into the e-commerce sector with Labhoosha Brand.

Labhoosha assures 100% customer satisfaction by providing high-quality products and services according to their requirements. They offer reasonable prices and innovative designs. With years of expertise in producing Navratri Printed Kurtas, which are colorful and festive outfits for the Indian occasion of Navratri, Lambhoosha crafts each kurta exclusively for the customers with attractive styles.

Labhoosha takes personal care and attention to the tiniest of details to get a perfect fit and a unique style for every outfit.

Challenges:

The market of men’s ethnic wear products is already flooded with tons of brands that claim to provide quality fabric material and attractive results. The challenge was to make a place among many well-established brands while also showing what Labhoosha has to offer, which no one else is offering. In other words, the main challenge was to establish Labhoosha as a premium-affordable brand that offers the most unique designs.

Strategy:

We look into every possible aspect of performance marketing and form strategies to overcome the challenges of Labhoosha. These strategies are well-planned according to the needs of the client.

The strategies we worked on for Labhoosha were:

1

We targeted men 20 to 45 years of age to get the maximum engagement possible.

2

We targeted men 20 to 45 years of age who were looking for ethnic wear in the wedding season.

3

We Showed variety, quality, budget, and unique designs as our USP for selling maximum accessories of Labhoosha along with Kurta Set.

Implementation:

Received great engagement and response on ads. That leads to an increase in the number of websites.
The number of orders during the wedding season was high. New strategies will be required for retention.
Along with Kurta Sets, other accessories like brooches, lapel pins, and lower also received orders.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

Based on the strategies we planned and the implementation we did, the following were the results we received for Labhoosha are as follows:

1

Increase in sales by 194%

2

Increase in website traffic by 76%

3

AOV (Average Order Value) increased drastically, and an increase in conversion rate by 88% was also observed.

Lessons Learned:

We learned that fashion industry brands need to focus on many aspects to make and retain customers. Those aspects could be more than just innovation, comfort, design, affordability, and quality.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“The team has provided us with excellent support. They understand how a fashion brand should establish itself from scratch. It feels great to work with such an amazing team.”

- Labhoosha, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.