Kirva Creations
The brand Kirva Creations, situated in the textile land of Surat, is known to serve a unique combination of Indian-Gujrati mix clothing astute in their brand. Kirva brand is a symbol of a modern-ethnic combination of wear for ladies for their special occasions. We understand the modern women’s ethnic wear concept and pick up the latest wardrobe essentials for her closet next to her bed. The women who are always looking for some experimentation in their clothing while having a price segment limitation, can find everything on Kirva Creations under budget.
Challenges:
In the market competitive era, every brand is available on the digital platform. The brand Kriva creations have in deep lack of finding the target audience to buy their clothes in every season. The company wants to introduce something special to their customer where they can meet with unique styles with a quality appeal like premium clothes. Not every woman is known by her brand name as there are many similar categories present in the market.
Strategy:
To find out the challenge the company met with the Verve Online Marketing (VOM) company known for its performance and PPC campaigning. The years of expert experience at VOM help them to understand the problem of the brand Kirva from scratch. Such that we have planned the strategy as follows:
1
Increase the visual presentation of the brand Kirva on social platforms, and increase the search engine performance by creating landing page optimization (LPO).
2
The marketing funnel has been prepared to understand where the companies should cover the hot areas to target their potential customers (ladies).
3
Allow a feasible platform by which women can freely understand and buy the products. Focus on sales and how to reduce the CAC inclination of performance marketing.
Implementation:
After the successful strategy planning the effective implementation has been carried out. Such as:
- Used the screen side slit window for a quick history of purchases on the platform. That helps customers to pick the most sold variety of clothes. This would increase sales and decrease costs for target women in product categories.
- She can actually explore the designs and latest clothing wear from that slit window at the left bottom. A woman can track their order on the track order page on the website.
- Understand the fabric and its quality. The VOM promotes the crucial understanding of the brand Kriva products to catch the maximum audience to the platform.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
Once the implementation has been performed the results have been carried out such as:
1
170% increase in sales when a unique promotion chain has been established over social media channels.
2
90 percent of traffic comes to hit the platform within the first month which reverts them into a valuable customer. That helps to decline the cost per acquisition value on the customers.
3
75% of the sales last in sold-up the value of almost every special category of clothing products including the long dress, Kurti pant set, Angrakha, Anarkali dress, etc.
Lessons Learned;
We understand that modern-day wearing clothes for women when mismatched with other things then the concept loses its beauty. That is our focus to promote their sales while never losing the beauty and unique handicraft clothing apparel. We satisfying the women while separating their elegance from global exposure. The journey was definitely exciting indeed.
Boost.
Optimize.
