Kintore
Kintore is a Banglore-based fitness club that offers Zumba classes, Cross Fit training, and a state-of-the-art gym facility. Three words that define Kintore are inclusivity, passion, and integrity. They provide a tremendously energetic environment that motivates its members to achieve their fitness goals. The gym is located at the heart of Banglore city and offers modern equipment, spacious workout areas, and a welcoming atmosphere.
The wide range of cardio and strength training equipment Kitore provides is perfect for muscle building, increasing endurance, and staying fit in shape. They also offer personalized training and nutrition plans as per the need and goals of each member.
Challenges:
Before us, the major challenge for Kintore was to brand it as a Fitness Club that help its members in achieving their desired fitness goal and not just as a regular Fitness Club. The number of gym members was somewhere dependent on the number of website visits. In other words, the main challenge was to show Kintore as a brand that cares.
Strategy:
We look into every possible aspect of performance marketing and form strategies to overcome the challenges of Kintore. These strategies are well-planned according to the needs of the client.
The strategies we worked on for Kintore were:
1
Ads were targeting people who were frequently looking for perfect gyms and fitness routines.
2
Social Media posts were sharing diet plans, exercise routines, motivational quotes, and exciting membership offers to attract more potential prospects.
3
Testimony videos of existing Gym members were posted to get more engagement.
4
Trainers’ workout videos were also posted on social media platforms.
Implementation:
- Ads provided us with data for future reference and conversion.
- Social Media page is growing eventually and will possibly bring great results in the near future.
- Reels of Gym Members and trainers made the page very attractive and informative. Later, that helped in engagement and brand awareness.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
Based on the strategies we planned and the implementation we did, the following were the results we received for Kintore are as follows:
1
Increase in sales by 183%
2
Increase in website traffic by 91%
3
CAC (Cost of Acquiring Customers) Decreased, and an increase in conversion rate by 30% was also observed.
Lessons Learned:
We learned that the fitness industry too requires frequent changes in their policies, offers, and how they contribute not just to their members but to society. Building a fitness brand is not different from building an ecosystem.
Boost.
Optimize.
