Juari Gentleman
“Juari Be a Gentleman” is a complete menswear brand dealing in gym wear, sweatshirts, t-shirts, shirts, and other men’s wear options. The brand has established to provide men with a complete clothing range on a single platform. Along with serving comfortable and trendy wear options, Juari ensures product affordability for its customers.
The brand description entails the potential/target audience of the brand. As they include the men between ages of 18-40 years. Even gym-goers, fashion enthusiasts, and men looking for daily wear options.
The marketing objective of “Juari Be a Gentleman” as a brand was to ensure improved ROAS, a decline in CAC, and improved brand awareness/reputation in the marketplace.
Challenges:
When “Juari Be a Gentleman” connected with Verve Online Marketing, we trusted the founder’s spirit to expand their brand and to be a key player in the marketplace. But while evaluating their brand strategy our performance marketers identified several key challenges associated. Among such the most common challenges were low Average order value and low & stable website traffic.
Strategy:
Based on the identified challenges for the brand, the performance marketers identified certain key basis for strategy formulation. Such included:
1
Revamping their website with advanced SEO strategies to ensure improved website visibility.
2
Using Performance Marketing tools to create innovative brand campaigns aimed toward the target audience.
3
Ensuring more of a campaign that covers the pain points of customers when they shop with other brands. Further pairing such campaigns with appropriate CTA strategy, so that conversion can be improved.
Implementation:
The implementation of the strategy in the case of “Juari Be a Gentleman” was quite smooth. The brand’s operational team was quite cooperative and provided us with the required access to implement possible strategic changes.
- Hence, such allowed a smoother implementation of the website changes and ensured a balance between both the user expectations and actual results.
- During strategic implementation, performance marketers ensured a constant evaluation of their strategies based on performance statistics.
- To control the CAC, efforts were made to narrow down to a specific set of audiences that can bring the highest-ever conversion to the website. As a menswear brand, it was important to identify platforms having the most male attention/audience.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
The performance marketing campaign for “Juari Be a Gentleman” turned out to be a great success.
1
Our strategic approach to revamp’s brand website and performance marketing campaigns has helped in improved website reach and visibility.
2
Such has resulted in a growth of 91% in website traffic and a conversion rate of about 80%.
3
The brand has achieved a net growth of about 183% in its total sales since it partnered with Verve Online Marketing, with further resulted in a 6X growth in ROAS.
Lessons Learned:
At Verve Online Marketing, we always aim to provide extensive and every possible support to our clients. Such support is not limited to the services for which the client has opted, but also to other areas that can help the client to expand in the marketplace.
Working with “Juari Be a Gentleman” helped our Performance Marketers to understand the impact of user experience on brand performance marketing campaigns. Hence, such learning will be beneficial for our marketers while working with a new-age brand.
Boost.
Optimize.
