Janisthaa

Janisthaa IVF is a fertility clinic that specializes in infertility diagnostic testing and assisted reproductive technologies including IVF. It is led by the best fertility doctor in Basaveshwaranagar, Bangalore, and has one aim of helping clients fulfill their dream of starting or growing their family.

The clinic offers personalized, quality care and a range of services, such as IVF, IUI, egg and sperm donation, preimplantation genetic testing, and fertility preservation.

The clinic aims to be an innovative, leading regional health system that advances health and transforms the lives of the people it serves. It is committed to moral and ethical practice, transparency, and professionalism. It also offers consultations and advice to potential clients.

Challenges:

Before us, the major challenges for Janisthaa IVF were to fight the competition and highlight points that make Janistaa IVF a more trustworthy and unique platform for couples. The lack of awareness among couples is also the reason why they feel uncomfortable, and the number of website visits also depends on that. It was a challenge to spread awareness among couples while also competing with the growing market of IVF.

Strategy:

We look into every possible aspect of performance marketing and form strategies to overcome the challenges ofJanisthaa IVF. These strategies are well-planned according to the needs of the client.

The strategies we worked on for Janisthaa IVF were:

1

All strategies that were made for Janisthaa IVF were around people who were looking for some help in conceiving a baby.

2

Also, we make sure to spread awareness through our social media posts so that couples consult Janisthaa IVF to under why they aren’t able to conceive a baby and what’s the solution.

3

Social media posts and ads were showing the expertise of Janisthaa and its doctors along with the advanced facilities they have to offer.

Implementation:

Planned strategies provided us with an audience that needs consultation or those who could be contacted in the future.
Instagram posts were shared among new moms and couples who were facing issues in conceiving.
Social Media also helped in showing our expertise and services on various topics. In other words, we targeted both Male and Female patients for different problems.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

Based on the strategies we planned and the implementation we did, the following were the results we received for Janistha IVF are as follows:

1

Increase in sales by 195%

2

Increase in website traffic by 75%

3

CAC (Cost of Acquiring Customers) Decreased, and an increase in conversion rate by 80% was also observed.

Lessons Learned:

We learned the importance of brand awareness. It is something that clears all doubts of the prospects and makes your name strike in their mind again and again for quality and trustworthy services.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“The Professional behavior and support of Verve Online Marketing have helped us in helping more couples than we thought they would. Kudos to the Team.”

- Janisthaa, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.