House of Boho

The nectar of Indian Clothing brands, with colorful chic designs, comes straight from House of Boho. The main idea behind the brand is to deliver a handful of clothing designs for women who love to choose premium clothing and fashion. The brand understands the desire of a woman- defines in the ideology to meet with its apparel. Coord set, and dresses, are the hot new arrivals dispatched on the platform of House of Boho every month to complete the desire of ladies.

Challenges:

The e-commerce market is always competitive for new and existing brands to introduce their label. The major challenge of the House of Boho was to identify the personal clothing desire of consumers. In the fluctuation, the market requires a solid analytical tool to identify the market gaps and why the customers do not satisfied with the existing solution over the platform.

Strategy:

The difficulty raised from the very first week, while discussing the strategy of the VOM performance marketing company. Hence the strategy planned as per:

1

Target the audience based on demographics in the age segment of 15- 40+

2

The performance marketing increased from every corner of the funnel which helps in driving the visibility and good presence of a brand.

3

Return over the ad spent is fluctuating in the e-commerce brand which keeps on revolving.

Implementation:

Once the strategy has been discussed with us, we performed the implementation process.

Take the idea from nature and the color palette that existed in the surroundings. Customized solutions help to deliver every fashion sense to everybody.
Affordable pricing is maintained by balancing the margin between the ad per-spent revenue and the customer acquisition cost.
The mid-level price sizing is fixed for Indian women to give them more choices for apparel and outfits.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

Hence the final results are as follows:

1

The Increase in sales reached 205% with 10 times more happy customers than before.

2

Increase traffic: 87% in the first week, more women get captivated by the idea of fashion clothing.

3

Women engage with the aesthetics of the clothing brand House of Boho with the unique parameters for performance analytics. As a result, 75% of ladies convert into a customer.

Lessons Learned:

The results are breakthrough success in the big brand name: House of Boho. Our team VOM has learned a lot in the process. We are aware of the fashion senses of women and in the past, our team work for premium clothing. We are happy to work for the brand.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“It has been an incredible performance journey with the team VOM for our performance marketing campaigning. The sales results we obtained at the end of the first week were marvelous, we have a satisfied clientele on the platform.”

- House of Boho, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.