Hive Hostels

The Hive Hostels is a company that provides luxurious and comfortable accommodations for students in India. It aims to create an environment where students can study, relax, and be themselves without any hassle or stress. The company offers its students spacious rooms, delicious food, warm coffee, high-speed wifi, laundry, tidy rooms, vending machine, pick and drop service, community events, career guidance, and more.

The company’s vision is to make Hive a well-known and recognized name in India and beyond and to provide exceptional service and support to its students.

Challenges:

Before us, there was one major challenge for The Hive Hostels, and that was to showcase and establish it as a brand in the market where hostels are just a place to stay. Competition was not an issue, and less traffic on the website was just the result of a lack of awareness.
Being one of a kind and unusual is both the advantage and disadvantage of the brand.

Strategy:

We look into every possible aspect of performance marketing and form strategies to overcome the challenges of The Hive Hostels. These strategies are well-planned according to the needs of the client.

The strategies we worked on for The Hive Hostels:

1

We focused more on the advantage, and thus, most strategies were based on brand awareness while also showing the perks of choosing The Hive Hostels.

2

Our targets were school/college-going students and working professionals who often look for a comfortable place to stay in other cities.

3

Ad campaigns were focusing more on the perks of choosing The Hive Hostels.

4

To generate better results we specified our ads with the best criteria. e.g. Age, Device, Gender, Location, and Timing.

Implementation:

Focusing on the perks gets us the attention of our target audience pretty easily.
Targeting School/College students and working professionals provided us with a large audience base. That helped in increasing brand awareness all over India.
Criteria like Age, Device, Gender, Location, and Timing made it easy to collect useful information and data.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

Based on the strategies we planned and the implementation we did, the following were the results we received for The Hive Hostels are as follows:

1

Increase in sales by 200%

2

Increase in website traffic by 92%

3

CAC (Cost of Acquiring Customers) Decreased, and an increase in conversion rate by 90% was also observed.

Lessons Learned:

We learned why targeting the right segment is the most crucial part of any business in any industry. It is not difficult to find the right target audience but to reach them effectively and convince them to trust surely requires more than just operations.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“Great! We are impressed with the results that Verve Online Marketing has brought us. We are convinced that we are going to make a mark in the industry we deal with. Highly Recommended.”

- Hive Hostels, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.