Gammaprep
Gammaprep is an emerging platform for students that helps them to get their dream job. It is a platform with expert mentors who are the best in their field helping many students for years. They also provide placement assistance with the dedicated HRs of different domains to help you in every possible way to get yoru dream job. The best thing about Gammaprep is that they organize so many fun activities in which you get to interact with mentors and fellow students apart from your studies. This does not end here, because they are also the most affordable help in the market.
The career industry has a high potential. Because in recent times people just do not want to do a job for earning but they also want the satisfaction of doing something they are good at or passionate about. This is exactly what Gammaprep believes in. So, they target a huge audience including students, career opportunists, etc.
The major objectives of Gammaprep are targeting the potential audience, helping as many students in getting their dream jobs, and making an impact on people.
Challenges:
There were some major challenges faced by the Gammaprep before us like low website traffic, brand image, lack of potential leads, and trustability of users. If you take each of these challenges then all are connected. Still, the Gammaprep needed separate attention for each problem.
This is what lacking in the marketing of Gammaprep before Verve Online Marketing. We tried to overcome these challenges with new strategies and effective implementation.
Strategy:
We have worked so many new strategies to overcome the challenges of the Gammaprep. These strategies are well-planned according to the needs of the client. The strategies we worked on were:
1
The strategy that we have worked to target the audience that believes in making their career in the field they are passionate about or have a specific skill-set. Such people are always the younger generation who are pursuing their graduation, post-graduation, or fresher in their careers.
2
We also strategized to work on the graphics, brand image, and representation of the courses to make them look more interesting.
3
We increased the call-to-action buttons in campaigns so that consumers can easily reach out to the website and services. Also, we can reach maximum potential leads.
Implementation:
- While implementing our marketing strategies for Gammaprep, we realized that brand image and trust were the points of pain, so we decided to try something more convincing and exciting.
- We decide to target a vast audience like students, career aspirants, people looking forward to switching careers, etc.
- This created a breakthrough for the marketing campaign when we also added demographics or potential locations for Gammaprep.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
Based on the different factors the result of the marketing campaign for Gammaprep are the following:
1
We also build a strong image among the people and enhanced the trust among people. This also increased the number of potential leads.
2
The website traffic got increased by 77% with an increase of 89% in conversion rate.
3
The sakes also got increased by 210% so the regularity of orders also got improved.
Lessons Learned;
We have learned a lot by handling marketing for Gammaprep. How to deal with contrasting situations, how to tackle a client that has a low brand image in the market, and have a different approach to business. We worked on new strategies for marketing. Overall, it was a great experience for us.
Boost.
Optimize.
