Envie: Case Study

Brand ‘Envie’ is from India and originated in 2016 from the company named Saanvi Clothing Pvt. Ltd. The complete range of lingerie is designed and woven under the company warehouse. The company is one of the fastest-growing startups in the lingerie segment and is focused on both women’s and men’s essentials. With keeping quality and comfort at the premise.

Challenges:

The idea of buying lingerie without a step inside the store is an unexplored territory for consumers. In the beginning, it was difficult for Envie, to promote its products the online selling. Envie believes to sell its lingerie segment products through online mode without the presence of thousands of the brand already. By the time, they meet with us, to manage the leads and conversion for their platform.

The major challenges the brand was facing are Drop off visitors and Cart abandonment. To find out the monthly active user, MAU which is anonymous. The brand needs to track the behavioral history of the consumer via the web and improve its subscription model business for shipping.

Strategy:

Envie meets with Verve Online Marketing, VOM a global partner in delivering exceptional services for digital and paid marketing. VOM adopts the cliche strategy that helps Envie, to increase ROAS and leads with a clear business model. At the initial, the VOM is focussing on what the Envie is doing.

With the critical plans and strategy, it becomes easier for the company to scale its ROI. packaging is the next segment to focus on, increasing the umbrella for non-potential consumers also. So the next strategy is to promote the products through the social media influencer. And simply the products for the first-time consumer.

1

Targeting the customer from age groups 17-26 years and 20-40 years.

2

Purchase new for the customer who is a first-time buyer of lingerie on social media via influencer.

3

Mid to high price is the most buying segment. Large collection of sizes and styles.

Implementation:

Envie is facing the challenges discussed above. The VOM helps the company with budget-friendly delivery solutions to local and international clients. Customers get full visibility of their orders and tracking via the dashboard notifications.

Improve the conversion rate. Sign up customers for sales conversion.
Optimize the on-page checkout feature
Target the monthly active user (MAU) anonymous customer via on-site messaging and on-site notification and web push.
Chat-friendly options for customer satisfaction. Email marketing and coupons to entice the user for visiting the website.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

As a result, Envie successfully achieved its target in a short time span.

1

ROAS is increased to 50%.

2

The 20% increase in traffic.

3

Run the perfect body shape campaign for all to focus on the lingerie products for every body shape and size.

Lessons Learned;

We have learned a lot from the e-commerce brand, Envie. The fashion and lingerie store is highly comparative therefore any slit of mistake takes you out of the bark. We have to prepare marketing campaigns to meet our goals. From out of the box, we connect with the influencer to use and brand the Envie products.

The New Jaisa drove the sales beyond the mark, now the plans are adjusted to the new marketing strategy. The clear insights and the improvement in the qualified leads helped the company to reach progressive results which makes us proud.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“We are grateful for the services we have taken from the VOM. Their business campaign helped us to reach a niche audience in this competitive market. Their solutions are incredible to meet our ROI and conversions beyond the target.”

- Envie, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.