Dopamine: Case Study

Dopamine- the brand comes with the idea to hypnotize the mood of ladies with fragrances and perfumes. It is made to target the young, bold, and confident lady. The best product and happy customers are the ultimate goals. The inclusive approach is to a top fragrance brand in the range premium segment.

Challenges:

Dopamine is an e-commerce brand, which is segmented to increase their sale via online channels to order fast and easily. Their major challenge is to sell high numbers within budget-friendly prices.

One major challenge is to increase Dopamine perfume and fragrances presence in the drug store and market retailers. The brand wants to improve the revenue model to scale its revenue of ads spend ROAS for the large product catalog. Another challenge is the lack of consumer awareness of the new product. In the highly competitive and declining sales at the offline store, the brand wants to sell a low segment of buyers for premium products and is responsible for maximum lead generation.

Strategy:

The strategy is developed by the VerveOnlineMarketing company which has partnered with the Dopamine brand to provide effective results in a shorter span of time.

The marketing strategies are planned as follows:

1

Plan the campaigning to target audiences.

2

Dopamine needs high Revenue of ads to spend ROAS to improve sales. Track the revenue of the mere competitors to achieve their financial objective.

3

Improve the brand awareness of perfumes. Select the hot category of the perfumes segment for sales projection. The scented products category is created for perfumes, body lotions, sprays, etc. Give away free samples of products for ladies to try.

Implementation:

VerveOnlineMarketing involves the following implementation to achieve the desired results.

Target women and girls with the age15 to 30 for a classic range of perfumes. And for premium fragrances new campaign is implemented for the age range of 22 to 30 years.
Specific campaigns for women and men for celebrating their special occasions.
Allow coupons to tempt ladies to buy for her and for him.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

With successful campaigning, the result comes out as:

1

The perfume sales increased. With the ROAS growth of 108%.

2

The perfumes are distributed to the wholesaler, and distributors via the online store, which helps to increase the conversion rates to 50%.

3

ROAS increased to 9x times that maximizing the budget performance of the company.

Lessons Learned;

The Dopamine brand is classic and exclusive to young ladies to entice a sense of calmness throughout the day. In the marketing of the brand, we have come across new opportunities and depth knowledge of this new scent and fragrances industry. Our campaigning marketers have move learned a lot while campaigning for the industry. We thought outside the box, and as our brand-building strategy, we introduced the young and dynamic lady to promote the brand. That was a great experience overall.

We always welcome startups and new entrepreneurs with their beginnings in a new industry. When they reached us with their problems we are happy to share our experience and provide them with valuable solutions to match with the industry verticals.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“The product marketing strategy developed by the VOM is beyond excellence. There is no doubt they are the best industry leaders in the performance marketing of the business. After taking their services our brand exceeds its ROAS to more than 100% which is incredible.”

- Dopamine, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.