Cruisemax

Cruisemax Sports is the brainchild of 2 fitness enthusiasts from India. Unsatisfied by the fact that the Indian market is brimmed with International sports brands, offering pricey sportswear, they decided to come up with their own sportswear venture.

Cruisemax Sports, an e-commerce activewear brand, offers a collection of high-quality, contemporary, and advanced-engineered activewear at affordable prices. It works closely with athletes and fitness experts to constantly innovate and improve designs catering to the needs of the customers.

Objectives:

The brand objectives of Cruisemax included the focus to build brand awareness and a buzz among the Indian market. To surpass other sportswear competitors, and to reach a considerable customer group.

Challenges:

Initially, the brand couldn’t able to create a buzz due to a lack of awareness among the population. Other pain points were the high market competition, irregularity of orders, low Average Order Value (AOV), and high cash burns. This resulted in minimal sales and low ROAS.

It was then the owners hired VerveOnlineMarketing as its performance marketing agency.

Strategy:

VerveOnlineMarketing identified top-performing audience segments based on the audience’s demographics, location, income levels, as well as interests. The marketing campaign broadly targeted highly active men and women between the age of 15-40. Such included athletes, non-athletes, and fitness enthusiasts.

The marketing strategy was aimed at:

1

Creating brand awareness among a larger audience group.

2

Motivating fitness enthusiasts to choose Cruisemax’s activewear over international brands.

3

Boosting the brand’s online sales and achieving a higher ROAS.

Implementation:

We made a few tweaks manually throughout the marketing campaign to maximize its overall performance and reach the target customers in the allocated time.
The implementation had little role-a-coaster. This is because of competition in the market. So, for raising the bar we have re-strategized and targeted some fixed group of audience for potential leads.
We also improve content quality and enhance the social presence on different platforms than before.
We worked on a better UI so that users can feel valued while shopping from the client’s website.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

The performance marketing campaign for Cruismax Sports by VerveOnlineMarketing resulted in:

1

Higher website traffic and Increased Add-to-carts, initiated checkouts, and sales,

2

Regular orders, Declining Customer Acquisition Costs,

3

A commendable 8x ROAS from the initial month only

Lessons Learned;

Working with brands of different backgrounds and industries has always been our favorite hobby. VerveOnlineMarketing has therefore become one of the leading names in the industry. Moreover, every project brings with it something new and challenging to comprehend, without which the entire marketing can be a little less interesting.

We are a group of enthusiastic marketing experts, always looking forward to learning, adapting, and implementing more.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“Our clients, Mr. Vinod and Nandlal showed profound appreciation for the effectiveness of the marketing campaign, a much higher ROAS, as well as rapid sales. They shared that our marketing efforts not only boosted the audience’s awareness of Cruisemax Sports but also lifted them to the desired competitive level in the market.”

- Cruisemax, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.