Bevdaas
“Bevdaas” as the name peeks is a uniquely crafted clothing brand. It has been established with a vision to promote a feeling rather than just being a clothing brand. Having a focus on menswear, Bevdaaas aims to transform the men’s clothing style. Such is done along with having a focus on affordability. The brands aim to target the men/male customer segment in the competitive market with its unique product offerings.
The marketing objective of Bevdaas is to be a leading fast fashion brand in the men’s segment. Ensuring a major focus on aligning creativity with the fashion statement for boys.
Challenges:
Bevdaas team partnered with Verve Online Marketing to fulfill their marketing goals and to improve their market presence. But there were several challenges associated with the brand marketing approaches. A major challenge affecting the brand’s growth was the intensive market competition. The fast Fashion marketplace is crowded with many domestic as well as international brands. Apart from such, there was a low website visibility and a low ROAS for the brand in the marketplace.
Strategy:
The performance marketers at VOM further developed strategies taking into consideration the challenges being faced by the brand.
1
Performance Marketers ensured strategies that can actively help in a unique brand positioning. Such was done by creating social media campaigns to improve audience engagement.
2
To overcome the competition and to ensure an improved reach, the performance marketers planned campaigns targeting specific demographic groups. It was done to ensure that advertisement spend is utilized intelligently.
3
Identification of potential market segments that can offer an improved number of sales to Bevdaas.
Implementation:
Performance Marketers at Verve Online Marketing believe that it is important to rigorously plan on strategy implementation. As an effective implementation plan helps to identify potential gaps and to achieve results. The implementation strategy for Bevdaas included a major focus on creative brand storytelling to the audience. Men’s fashion clothing segment relies majorly on the comfort offered. Hence, the campaigns involved engaging the audience through entertaining and engaging advertisements and further working on their feedback.
Our Performance marketers follow the approach of “No size fits all”. Hence, depending on the brand’s specific need, we ensure designing a customized marketing strategy.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
The impact of our efforts toward the brand can be justified by focusing on the growth statistics:
1
Post partnering with VOM, Bevdass has experienced a 200% increase in its product sales.
2
Our segmented marketing campaign approaches have helped in an increase of 92% in website traffic.
3
The success of our campaigns can be reflected in a successful 90% conversion rate. It can further be improved.
Lessons Learned:
Bevdaas was a unique brand to handle. Any miscommunication through our marketing would have resulted in affecting both the brand’s as well as the team’s marketing image. Hence, the marketing campaigns for Bevdaa have helped our team to get a better understanding of how to manage social sensitivity while promoting products.
Boost.
Optimize.
