BeSolid

BeSolid is a clothing line by Diola Clotings Pvt. Ltd. and is the one-stop destination for varieties of bottom wear for women. Here, you can find High-Quality Pants, Ankle Leggings, Chuddidar Leggings, Harem, Patiala, and Salwar in solid colors.

Challenges:

The brand has great quality and a variety of products to offer. The only challenge was that they offer them in only solid colors. In a generation where prints and minimal designs are appreciated, we find it difficult to establish it as a mainstream brand.

Strategy:

BeSolid is an eCommerce brand, and thus, We look into every possible aspect of performance marketing and form strategies to overcome the challenges of BeSolid. These strategies are well-planned according to the needs of the client. The strategies we worked on for BeSolid were:

1

It is a brand for women and thus only female gender was our target.

2

We targeted ladies who have chosen solid colors over designer patterns in the past.

3

Along with Google Ads, Social Media Ads were also given equal priority.

Implementation:

It was easy to target a female audience for a fashion brand.
Ad filters showed us that there’s a huge market for solid-color clothes that can be dominated by a fast-mover mindset.
We make sure to use the full potential of major social media channels.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

Based on the strategies we planned and the implementation we did, the following were the results we received for BeSolid are as follows:

1

Increase in sales by 220%

2

Increase in website traffic by 85%

3

Ore checkouts were initiated more than usual. Along with that, an increase in conversion rate by 90% was observed.

Lessons Learned:

With the variety of products available, it is easy to form many strategies to target different types of audiences. Also, it becomes easy to collect data for A/B Testing.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“The solid marketing strategies of Verve Online Marketing gave us hope and confidence to continue our journey as a brand. If we are still going, the credit goes to Verve Online Marketing."

- BeSolid, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.