Aadews
Aadews is a modern-age fashion brand started by Ayushi and Avyay Dewan. The key aim is to offer elegant, comfortable, and uniquely styled clothes for women. Our designers and artisans ensure that trendy Western wear options can be delivered with fresh and aesthetic looks in the Indian market.
Aadews has its major focus on every Indian lady looking for a perfect outfit for occasions. Having a range of options of a long dress, midi dress, jumpsuits, and short dress, Aadews ensure targeting women from different demographic segments.
The brand had undertaken several marketing strategies post partnering with Verve Online Marketing. Such activities were aligned with the marketing objectives to have improved brand presence, promote their values and provide women customers with the most comfortable and stylish clothing options.
Challenges:
Despite the marketing efforts being made by Aadews, they were facing difficulties in getting the expected number of sales. Hence, they connected with Performance Marketers at Verve Online Marketing to get rid of such barriers to sales growth. Our professionals identified that Aadews lack the understanding to search engine and digital marketing algorithms. Their marketing campaigns and activities required a significant revamping.
Strategy:
Considering the challenges being faced by Aadews, the marketers at VOM were required to develop a unique branding strategy. It was necessary to ensure that along with products, brand vision is also communicated to the audience.
The strategic approaches adopted include:
1
Working on better product presentation and website outlook. Having an interactive website is crucial to retain customers.
2
We designed unique performance marketing campaigns for different product segments offered by Aadews.
3
We aimed towards exploring new product segments and market regions for Aadews. It was done to strengthen our client’s position in the overall marketplace.
Implementation:
The performance marketing campaign/strategy was implemented in a properly phased and analytical manner.
- Along with Aadew’s operational team, we worked on improving the website’s look and feel, to improve customer experience when they visit the brand’s website.
- Adopting a mix of SEO and social media strategies to ensure a better and improved reach within the marketplace.
- We made effective use of product images, descriptions, and brand stories to develop marketing campaigns and attract customers. Such played an important role, as nowadays, brand value and vision play an important role in retaining customers.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results:
Lift sales with a revamped approach.
The strategies adopted by Performance Marketer at VOM resulted in significant growth/improvement in website traffic and product sales for Aadews. The following figures can justify the success of performance marketing campaigns by our professionals.
1
Our approach to revamping the Aadews website resulted in achieving a conversion rate of 96%. It reflects upon better product positioning and targeting audience interest.
2
More than 2X growth in the sales figure for Aadews, with an overall increase of 215%.
3
VOM’s Performance marketers’ strategy to integrate SEO and social media has helped in an 89% increase in Aadews website traffic.
Lessons Learned:
The performance marketing strategy for Aadews has helped our marketers to get better exposure to the women’s fashion industry. We were enticed by the values and vision of the cofounders at Aadews. The learnings from the Aadews marketing campaign have helped us to identify successful areas that can guarantee results while working with a fashion brand.
Boost.
Optimize.
