Good Virtues

The Good Virtues is a luxurious brand of self-care and beauty. The motive is to bring joy, pampering, and nourishment to your body, so you can glow inside out. The target audience for the brand is lovely ladies mainly, still, products are specified to any gender as far as you are willing to care for your body and skin. The best part about their products is that they are 100% natural, free from harmful chemicals, gentle on all skin types, safe, and made with Halal-certified ingredients.

The Beauty industry has a high potential because people are aware of what can harm their skin and what they should use. This is why beauty products that are respectful to all people on the planet have a large scope. Good Virtues believes in maintaining the dignity of all people which is why the target audience is vast.

The major objectives of Good Virtues are targeting the masses, keeping self-care and safety on priority, and making a long-term /permanent relationship with customers.

Challenges:

There were some major challenges faced by the Good Virtues before us like low website traffic, high competition, irregular orders, and fewer Users. If you take each of these challenges then all are connected. Still, the Good Virtues needed separate attention for each problem.

This is what lacking in the marketing of Good Virtues before Verve Online Marketing. We tried to overcome these challenges with new strategies and effective implementation

Strategy:

We have worked so many new strategies to overcome the challenges of the Good Virtues. These strategies are well-planned according to the needs of the client.

The strategies we worked on were:

1

The strategy that we have worked to target the audience that is focused on self-care and believes only nature can bring good and nourish their skin/body. So, we focused on youngsters and adults till age 50.

2

We also strategized to work on the graphics, branding, and representation of the products.

3

We increased the call-to-action buttons in campaigns so that consumers can easily reach out to the website and products. Also, we can reach maximum potential consumers.

Implementation:

While strategizing marketing for Good Virtues we realized that competition was the point of pain and this is why we decided to go a step ahead.
We decide to target some influencers using nature-friendly products s that can relate to Good Virtues’ goal.
This created a breakthrough for the marketing campaign of Good Virtues and supported the sales.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

Based on the different factors the result of the marketing campaign for Good Virtues are the following

1

ROAS got increased by 4X and we also build a strong image among the people.

2

The website traffic got increased by 82% with an increase of 85% in conversion rate.

3

The sakes also got increased by 150% so the regularity of orders also got improved.

Lessons Learned;

At last, we have explored a lot with the Good Virtues. How to deal with contrasting situations, how to tackle a client that has a lot of competition in the market, and have a fresh but exciting approach to business. We worked on new strategies for marketing. Overall, it was a fascinating and knowledgeable experience for us.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“As a beauty brand, I doubted whether they could pull it off for us. But I must say their experience and distinctive approach towards our business impressed me a lot. So, I am more than happy with the services. Kudos! Verve Online Marketing.”

- Good Virtues, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.