Bushirt
Bushirt is disrupting modern fashion with its range of printed and funky clothing options for both men and women. To add a style r unique element to T-shirts, our design experts mix slogans/quotes with various colors and texture options. Such can help you to reflect/showcase your humor and to have a distinctive feel.
The target audience of Bushirt is not limited to gender. Anyone looking for funky, modern, stylish clothing options can shop at Bushirt. However, the major focus is on college-going students and youths. As they constitute to major market share for such products.
Bushirt partnered with our professionals at Verve Online Marketing with certain marketing objectives. Some of the key marketing objectives were to expand brand awareness and reach potential audiences through creative means.
Challenges:
Despite having a unique concept, Bushirt was facing challenges in its product marketing and business growth. Hence, to identify and overcome such challenges, Bushirt management partnered with Verve Online Marketing. Our experts identified that Bushirt had limited market reach, low website traffic, and hence leading to low average order value.
Strategy:
As per the challenges being faced by Bushirt, our professionals at Verve Online Marketing aimed to develop strategies including:
1
Our Performance Marketers focused on adopting enhanced SEO strategies to ensure that potential customers can reach Bushirt’s website.
2
Planning on creative advertisements on social media and other platforms, to attract customer attention and establish a unique brand positioning.
3
Ensuring product marketing and branding uniquely as per the target audience’s needs and interest areas.
Implementation:
The approaches adopted by our performance marketers at Verve Online Marketing are focused on driving tangible results.
- We made a list of potential strategies that can be applicable/implemented to the present scenario of Bushirt.
- With the help of Bushirt’s managerial team, the performance marketers at Verve Online Marketing implemented unique marketing ideas. Also, ensured the launching of several marketing campaigns to attract users.
- Based on the customer/user reactions, further plans were made to continue and made improvements in the campaigns.
- Through the implementation, the key aim was towards enhancing brand reach, by adopting approaches that most interest the users.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
The marketing efforts made by performance marketers at Verve Online Marketing resulted in achieving the defined marketing aims/objectives. As discussing the tangible results it can be identified that:
1
The implemented creative campaigns have resulted in a 74% increase in the number of visitors to Bushirt’s website.
2
Our performance marketers have contributed towards an 84% growth in the conversion rate.
3
A 2X growth in the website sales of Bushirt. Post partnering with Verve Online Marketing, the brand has seen a growth of 187% in its product sales.
Lessons Learned;
Working with Bushirt’s team has also been a great experience for our performance marketers. Also, the brand helped us in understanding, that with the transforming market, there is a need to focus on making continuous changes in the way we target our potential customers.
Boost.
Optimize.
