Lifology: Case Study

We’re sure several parents have heard about Lifology, a Guinness World record-winning guidance app for students. The brand has and is associated with experts offering personalized career guidance to school students. Their ultimate career planner kit introduces students with a career planning workbook, Psychometric tests, One-to-one career guidance by certified lifologists, Sessions by industry experts, Exploration of thousands of courses and institutions, and Emerging career opportunities.

Lifology discovers the student’s passion, interest, and aptitude, and then offers him/her the aptest career opportunities and options.

In a nutshell, Lifology’s objectives were focused on building awareness among Indian parents and students about the brand and its product – the career planner kit. The entire career planning counseling is aligned with the career planner kit, hence, its sales were the central objective.

Challenges:

There were some major challenges for Lifology before us. Initially, the brand couldn’t able to create a buzz due to a lack of awareness among the population. The website traffic was low.

The website design also needed a lot of improvements to make it user-friendly.

Other pain points were lack of leads, high cost of qualified leads, and market competition

Lifology then hired VerveOnlineMarketing as its performance marketing agency.

Strategy:

While designing the marketing campaign for Lifology, VerveOnlineMarketing identified top-performing audience segments based on the audience’s demographics, location, income levels, as well as interests. The marketing campaign broadly targeted:

1

Students pursuing 9-12 class and Students Interested in career counseling

2

Students associated with coaching or career centers

3

Parents belonging to middle-income groups, and segments on similar lines

Implementation:

The implementation had little role-a-coaster. This is because of competition in the market. So, for raising the bar we have re-strategized and targeted some fixed group of audience for potential leads.
We also improve content quality and enhance the social presence on different platforms than before
We worked on a better UI so that users can feel valued while surfing on the client’s website.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

VerveOnlineMarketing went out of the box for this brand and after a rigorous performance marketing campaign we were able to achieve the following results:

1

Greater awareness about the career planner kit and Higher website traffic as well as uniform leads

2

Increase in the no. of qualified leads, with a conversion rate of 15% from the initial months

3

More than 1.7 million users of the career planner kit

Lessons Learned:

Working with Lifology was a different experience. Our team at VerveOnlineMarketing found great value in the brand’s products, which drove us more in designing their marketing strategies.

VerveOnlineMarketing is among the leading names in the industry. Every project brings with it something new and challenging to

comprehend, without which the entire marketing can be a little less interesting. We are a group of enthusiastic marketing experts, always looking forward to learning, adapting, and implementing more. If you’re looking for a full-fledged digital marketing team to grow your business, let’s have a chat.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“Bringing the brand from invisibility to impact was made possible with the rigorous efforts of VerveOnlineMarketing’s professionals, says team Lifology. In the initial span only, we were able to achieve a high conversion rate and a subsequent reduction in the cost of qualified leads, our end goal.”

- Lifology, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.