SME
Study Medicine Europe is a leading medical student recruitment organization having offices in India, the USA, and the UK. It is affiliated with many medical universities in Europe, offering courses in Medicine, Dentistry, and Veterinary Medicine. Students from across the globe get placement into the best and most affordable medical institutions in Europe with SME. From the time of application to delivering admission documents to Ministries to getting into Universities, SME delivers exemplary educational assistance and counseling.
Being a leader in the educational counseling industry and partnering with more medical universities and educational institutions in European countries are its greatest objectives. Building awareness among students from across the world, specifically from the UK, USA, Canada, Ireland, and Australia. SME wants to reach a greater number of students during the admission period and boost leads as well as qualified leads throughout the year.



Challenges:
Initially, the cost of qualified leads of Study Medicine Europe was extremely high. Even the company was spending 3x cost on advertising campaigns and was getting a low number of leads.
Strategy:
We have worked so many new strategies to overcome the challenges of SME. These strategies are well-planned according to the needs of the client. The strategies we worked on were:
1
Generate regular leads
2
Increase qualified leads within the same cost
3
Achieve a higher conversion rate
Implementation:
- We made a number of real-time tweaks manually throughout the marketing campaign to maximize its overall performance and generate leads in the allocated time and cost.
- VerveOnlineMarketing identified top-performing audience segments based on the audience’s demographics, location, and interests.
- The marketing campaign broadly targeted which were Students pursuing senior secondary, Students living in the UK, the USA, Ireland, Canada, Australia, and India, and Students interested in pursuing medicine, dentistry, or veterinary medicine.
Implementation:
- We made a number of real-time tweaks manually throughout the marketing campaign to maximize its overall performance and generate leads in the allocated time and cost.
- VerveOnlineMarketing identified top-performing audience segments based on the audience’s demographics, location, and interests.
- The marketing campaign broadly targeted which were Students pursuing senior secondary, Students living in the UK, the USA, Ireland, Canada, Australia, and India, and Students interested in pursuing medicine, dentistry, or veterinary medicine.


Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
The performance marketing campaign for Study Medicine Europe by VerveOnlineMarketing resulted in:
1
Higher website traffic
2
Increase in the annual volume of leads by 4x with a 20-30% conversion rate within the same cost
3
Reduced CPL and cost of qualified leads
Lessons Learned;
Working with brands of different backgrounds and industries has always been our favorite hobby. VerveOnlineMarketing is thus among the leading names in the industry. Moreover, every project brings with it something new and challenging to comprehend, without which the entire marketing can be a little less interesting.
We are a group of enthusiastic marketing experts, always looking forward to learning, adapting, and implementing more. If you’re looking for a full-fledged digital marketing team to grow your business, let’s have a chat.

Boost.

Optimize.
