Pink Cactii

A brand of Pink City, Jaipur Pink Cactii rose for the motive of comfort and style. Pink Cactii works with traditional and authentic fabrics so that everyone can reach out to them. Also, the focus is to innovate something new in terms of designs so that you willingly can fill your wardrobe with style without compromising your comfort.

The fashion industry is a milestone for many businesses because it is easy to start a business but being recognized and sustaining it is difficult. If we talk about the target audience then Pink Cactii aims at all the women and each person that requires something authentic and stylish in ethnic wear.

The major objectives of Pink Cactii are to focus on Style and Comfort, expand globally, and promote local art and authentic fabrics.

Challenges:

There were four major challenges for Pink Cactii before us. They were Low traffic on the website, Brand identity, Less number of orders, and Competition. Pink Cactii was facing issues because of their field of business because there are different websites for clothing. Among them, it was getting difficult to get traffic with older strategies.

This same happened to orders and brand identity. If regular orders are there then gradually brand identity can be established with proper strategies and Pink Cactii was lacking in that.

Strategy:

We have worked so many new strategies to overcome the challenges of Pink Cactii. These strategies are well-planned according to the needs of the client.

The strategies we worked on were:

1

Committing to the broader target audience and targeting youngsters for the products.

2

Improving graphics and social media presence was also a part of the marketing strategy.

3

Also, we decided to work on showcasing our product better with a better approach, content, and video/image quality.

Implementation:

The implementation had little role-a-coaster. This is because of competition in the market. So, for raising the bar we have re-strategized and targeted some celebrities to enhance the target audience.
We also reshot the products and models so that a better social media presence can be achieved.
We worked on a better UI so that users can feel valued while shopping with the client.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

The outcome we have observed after strategy implementation:

1

ROAS increased by 3X

2

Increased website traffic by 93%, with the number of orders and regularity of orders

3

Improved brand identity with an 85% conversion rate

Lessons Learned;

By building and handling the marketing strategies for Pink Cactii we realized that working with more competition in the market is a huge challenge but strategizing upon the strengths can help. This is what is the biggest learning.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“As a women's clothing brand, we had this thing in mind that we have competition but I was amazed how effortlessly the Verve Online Marketing team helped us to achieve what we were aiming and I hope there is more to come.”

- Pink Cactii, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.