Moonstruck
As the name is stating Moonstruck is a unique, remarkable, and luxurious brand. The motive of the brand is to make each woman stand out every time she walks into a room. Because the founder believes every woman is beautiful in her own way. This is why the brand believes that every woman should feel comfortable and confident in her skin. The motive is to achieve a secure place in every woman’s wardrobe to make it classy, contemporary, stylish, and vibrant.
The fashion industry does not need any introduction so as the great scope in the field. There are several categories in clothing still women’s clothing is the best field you can make a business out of. The same goes for the target audience. Moonstruck’s target audience is women and their different moods of styles.
Also, Moonstruck has different marketing objectives like better style, unique, and authentic clothing, building brand trust, and creating a lifetime relationship with customers.
Challenges:
There were four major challenges for Moonstruck before us. That is Irregularity in orders, less traffic on the website, competition, and cash burn. Moonstruck was facing issues because of their field of business because there are different websites for clothing. Among them, it was getting difficult to get traffic with older strategies.
This same happened to orders and cash burn on each order. If regular orders are there then cash burn can be covered in some time but with irregularity of orders and cash burn issues together it needs a very detailed and apt strategy.
Strategy:
We have worked so many new strategies to overcome the challenges of Moonstruck. These strategies are well-planned according to the needs of the client. The strategies we worked on were:
1
The strategy we decided to work on for Moonstruck is to target younger audiences like teenagers and youngsters.
2
Also, we have decided to work on the campaign and graphic creativity to make the campaign successful.
3
For better results, we also worked on the timing of posts and ads. Also, we improve the product price to enhance the regularity of orders.
Implementation:
- When we started to work on strategies we find the market has more competition than expected and this is why we decided to approach different ideas
- We targeted the audience that is more interested in making their outfit stylish and looking for something unique, classy yet funky.
- This is why we added a campaign that is more focused on showcasing the brand objectives
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
Based on many factors following are the results we got for Moonstruck:
1
ROAS got increased by 2X
2
Increased website traffic by 75% and increased 195% the number of sales by monthly
3
Brand Recognition and better profit rate and increased conversion rate by 80%
Lessons Learned;
Through this project, we have learned how to use strengths for approaching the audience and get results. The journey was amazing and the learnings are for a lifetime.
Boost.
Optimize.
