SolidCore: Case Study
SolidCore is an e-commerce brand dealing in the sports and activewear segment. Through its diverse portfolio, it aims towards targeting gym-goers and fitness enthusiasts. The brand has an active presence on social and digital media channels that allows the brand to interact with its target consumers.
The marketing objectives of SolidCore were aimed at better industry positioning through improved brand visibility. To encourage a habit and trend of fitness among the targeted audience in society. Also, to establish SoftCore as an activewear brand providing both comfort and quality.
Challenges:
Our performance marketer at Verve Online Marketing identified several challenges associated with the existing marketing strategy of SolidCore. As there was a high customer acquisition cost, as the brand does not have a defined marketing channel/approach. The lack of a defined marketing structure has resulted in low customer engagement on SolidCore’s website. The brand was dealing with the challenge of low average order value. Being in an e-commerce market, it was facing major competition. Along with such competition and high acquisition costs, SolidCore was experiencing Irregularities in the orders.
Strategy:
To target the marketing objectives of SolidCore and to improve user traffic, our team at Verve Online Marketing developed a social media marketing campaign solution.
1
Our experts aimed to optimize and utilize the brand content including the brand’s vision and its product to drive user attention.
2
The strategy also involved assisting their mobile and desktop marketing practices.
3
As an e-commerce brand, SolidCore needs to have an active presence on both the mobile as well as the desktop platforms, so that customer engagement can be improved. Such engagement is further important to control the customer acquisition cost and overcome market competition.
Implementation:
The implementation of the strategy has been done in a planned manner. Starting with the evaluation of user actions over the SolidCore web platform. It was done to understand their interests and preferences while browsing the platform.
The evaluation helped in identifying the key challenges or obstacles that the customer was facing. Based on such, our marketers at Verve Online Marketing guided SolidCore to adopt key changes to their website that can further lead to better user engagement.
Further depending on the user response to the marketing campaign/social media posts, innovative changes have been introduced. Such changes included refreshed content strategy, and better use of infographics and visuals to deliver content.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
The innovative approaches adopted for SolidCore have helped in delivering positive results as per the client’s marketing objectives.
1
9X growth in ROAS since the brand partnered with Verve Online Marketing
2
81% growth in the average order value hence leading to improved sales.
3
A decline in customer acquisition cost (CAC) due to improved brand reach and audience engagement by 78%.
Lessons Learned;
Along with driving product/service sales, it is also important to ensure a quality user experience. An effective user experience helps to enhance/improve customer engagement and retention over the platform. Such retention can further be utilized to ensure maximize the returns out of the advertisement campaign.
Boost.
Optimize.
