House of Sal

House of Sal is a luxurious brand of clothing that offerers styles, designs, and patterns consisting of peppy palettes and romantic hues. It aims to target the masses with a classic collection that can uplift your daily styling. The best part about their clothes is they make clothes highly comfortable for summer and assure you are summer ready.

The clothing industry has a high potential because the more fashion trend will kick in the more classic, trendy, and stylish patterns will be in demand. Also, the target audience of the House of Sal is Women which is a vast and legit target audience.

The major objectives of the House of Sal are targeting the masses, keeping Style ad trends on priority, and making a long-term /permanent relationship with customers.

Challenges:

There were some major challenges faced by the House of Sal before us like low website traffic, high competition, irregular orders, and fewer Users. If you take each of these challenges then all are connected with each other. Still, the House of Sal needed separate attention for each problem.

This is what lacking in the marketing of House of Sal before Verve Online Marketing. We tried to overcome these challenges with new strategies and effective implementation

Strategy:

We have worked so many new strategies to overcome the challenges of the House of Sal. These strategies are well-planned according to the needs of the client. The strategies we worked on were-

1

The strategy that we have worked to target the audience from a younger age group so that the relevancy of products can be increased

2

We also strategized to work on the graphics and representation of the products.

3

We increased the call-to-action buttons so that consumers can easily reach out to the website and products easily. Also, we can reach maximum potential leads.

Implementation:

While strategizing marketing for House of Sal we realized that competition was the point of pain and this is why we decided to go a step ahead.
We decide to target some celebrities that are wearing the same pattern of clothes at different platforms or places.
This created a breakthrough for the marketing campaign of House of Sal.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

Based on the different factors the result of the marketing campaign for House of Sal are the following:

1

ROAS got increased by 2X within a month

2

More visitors to a website by 92%

3

Regular orders and more users by 90%

Lessons Learned;

At last, we have explored a lot with the House of Sal. How to deal with contrasting situations, how to tackle a client that has a lot of competition in the market, and new strategies for marketing. Overall, it was a thriving and knowledgeable experience for us.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“First, when I decided to work with Verve Online Marketing, then I was certain that I was at the right place because their strategies impressed me a lot. The rest results have proven and I am very happy with their work for House of Sal”

- House of Sal, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.