The Wooden Store
The brand Wooden Store belongs to Jodhpur, existed in the market for 50 years known for its 200+ Sheesham furniture worldwide. From Dining set for meals, beds, coffee table, dining set, wooden sofas, study table, and storage containers. Other exclusive categories are home temples, bunk beds, wall shelves, etc there is something for every genre of the customer.
The industry of wooden stores is preserving for ideal customers who trust to quality of wood for years. Similar to the idea, the Wooden Store comes into the existing industry with the ideal furniture homeplace that brings digital evaluation.
We focus on underlying industry-specialized techniques for wooden furniture in terms of its temperature level, moisture content, air proportion, etc upto required. Once the customer orders on the digital platform, they will find great wooden furniture to decorate their place. Find easy orders, payments, and returns for custom furniture made with quality standards.
Challenges:
The major challenge of the niche wooden industry is to upgrade their furniture to premium. Usually, the major area of industries like corporates, the hotel industry, or restaurants order their bulk buying from a physical store. There is huge trust in the physical outlets compared to the digital platform. The brand addresses this challenge and is willing to foresee its solutions to potential clients.
Strategy:
The strategy proposed by collaboration with VOM is as follows:
1
For every bulk order, the customer is enticed with a special price. So if we reduce the ROAS then we can optimize the price segment for customers. To provide them with effective prices.
2
Keeping an eye on wood cutting to finish the fabric used is a great quality complement to styles. Obtain the quality segment while analyzing the fabric type, wooden type, etc in supervision and collects it from the local market.
3
Custom-wide design range solutions should be proposed using social media channels to target potential customers to the platform. Connects with the corporates and restaurants both are the major customers for wooden crafted furniture.
Implementation:
For the implementation, the following process has been undergone:
Solid engineering skills to compete in the conventional industry of wooden furniture while keeping the parameters like fabric quality, and temperature variant in observation.
Reach out to the local wooden furniture creators and understand their techniques from them. Visual presentation catalogs and screens are specially designed to be proposed on social media channels.
Faster returns and exchange of wooden products, and how to keep them in season changes. A smooth process assures product sales and engagement of consumers to it. Supervised by the inspection engineer before delivery.
The area of focus for the performance funnel is on corporates, the hotel industry, restaurants, and apartments.
Solution
Monitor audience reactions. Adjust in near-real time.
These audiences were an ideal match for:
Results
Lift sales with a revamped approach.
1
189% increase in sales from the very first user augment to the funnel.
2
79% of the traffic comes with the proper contextual branding of performance marketing.
3
Polishing and finishing are prime features the brand takes care of while implementing the analytical performance of the campaign. It helps to improve the conversion rate with a product to 84%.
Lessons Learned:
The concept of wooden furniture decor is in the aesthetic of both new and conventional homes for like ages. But landing potential customers on the platform was a major challenge. But as we promised to the brand Wooden store, our performance marketing team has put its leg and soul to demonstrate its expertise in the untouched industry with major leaders. After the results were achieved, we are greatly overwhelmed by it.
Boost.
Optimize.
